Ballpoint Marketing Reviews: DMM On A New Level For Investors?

Published on May 1, 2023

Ballpoint Marketing Reviews: DMM On A New Level For Investors?

Ballpoint Marketing Reviews

Direct mail marketing has always been an effective strategy for real estate investors, but it can also be time-consuming and costly. That's where Ballpoint Marketing comes in - a company that offers unique, personalized handwritten mailers customized with local imagery in bulk.

With an army of robots using real ink to write the messages, Ballpoint Marketing's mailers look so authentically handwritten that no human can tell they were written by a machine.

In this blog post, we will review Ballpoint Marketing and see if it truly offers a new level of direct mail marketing for investors.

What Is Ballpoint Marketing?

Ballpoint Marketing is a direct mail service specifically designed for real estate investors, realtors, and professionals in the real estate business who use direct mail as part of their marketing strategies.

The company was created by Justin and Ryan Dossey, who have a background in real estate and spent three years testing the service.

Ballpoint Marketing offers a unique approach to direct mail marketing, creating hand-written mailers customized with local imagery in bulk. By using this service, real estate professionals can save time and focus on other important aspects of their business instead of writing mail themselves.

What Is Ballpoint Marketing?

The company believes that handwritten envelopes are more effective in reaching recipients and can result in higher response rates from motivated sellers.

Ballpoint Marketing is an excellent choice for real estate investors looking to make a strong impression with their direct mail campaigns. Their hand-written letters and local imagery can help them stand out from other mailers that are more generic in nature.

Additionally, the company provides a way for real estate professionals to save time and streamline their marketing efforts.

How Much Does Ballpoint Marketing Cost?

Ballpoint Marketing (BPM) offers a variety of options for businesses looking to launch a direct mail campaign to generate leads and close deals. The pricing for BPM's services varies depending on the package chosen.

The Spring Mailers package is priced between $1.45 to $1.55 per piece, while the BPM Template Mailers and Custom Mailers are priced between $1.30 to $1.80 per piece. Comic Cards are priced from $0.95 to $1.20 per piece, and Golden Letters cost $1.30 per letter.

If you're looking to personalize your direct mail campaign, BPM also offers handwritten sample letters that can be sent to motivated sellers for about $7.9. For door hangers, BPM charges between $0.45 to $0.50 per hanger with a minimum order of 250.

BPM's Sampler Pack is available for $7.95, which gives businesses a taste of the different products and services offered by the company.

Ballpoint Marketing Features

Ballpoint Marketing is a direct mail marketing company that offers a variety of features to help real estate investors generate more leads and close more deals. Here are some of the main features of Ballpoint Marketing:

Handwritten Direct Mailers

Handwritten Direct Mailers

Ballpoint Marketing provides a unique approach to direct mail marketing. Instead of printed letters, Ballpoint Marketing uses ballpoint pens (blue-inked pens) to create handwritten direct mail letters that look authentic and personal.

This personal touch creates an authentic look and feel, which increases the open and response rates of mailers. In a very competitive market, where most mailers are digital, Ballpoint's approach stands out and sparks the recipient's curiosity, increasing open and response rates.

Ballpoint Marketing provides a unique approach

Ballpoint Postcards

Ballpoint Postcards

Ballpoint Marketing offers a variety of unique postcard designs, featuring local imagery that stands out from the moment the recipient pulls it out of the envelope. Each postcard design is carefully created by a top brand graphic designer and logo creator in the real estate investing industry based on elements from the color persuasion wheel.

This feature ensures that every lead is motivated to open and see what’s inside.

Ballpoint Marketing provides a range of designs for their hand-written mailers, including a distinctive comic card option written in blue point pens and spring mailers adorned with colorful florals to evoke the beauty of the season.

The envelopes are printed with key sender information, creating a personalized touch that real estate agents can use to reach out to their prospects.

Ballpoint offers the choice between cursive and non-cursive handwriting and provides three different envelope styles, with a 12% discount for cursive options. The comic card design can be sent out as part of a seven-card drip sequence to build brand recognition and awareness.

All mailers are sent directly from Ballpoint Marketing's St. Louis office to the recipients.

All mailers are sent directly from Ballpoint Marketing

Door Hangers

Door Hangers

Door hangers are a great way for real estate investors to reach a local audience. Ballpoint Marketing offers unique and eye-catching door hanger designs that are sure to capture the seller's interest and spark their curiosity. Each door hanger is written using ballpoint pens in real blue ink, giving it a personal touch that stands out from printed materials.

Door hangers are a great way for real estate investors

Property Records

Ballpoint Marketing offers property records at a low cost of ten cents each. This feature allows real estate investors to skip the hard work of compiling or buying lists from other sources. With this feature, investors can upload a list of addresses to Ballpoint and choose a campaign, select font and other key design elements, and then leave the hard work to Ballpoint Marketing’s robots.

Ballpoint Marketing Pros and Cons

Ballpoint Marketing Pros

  • Better Control Over Direct Mail Marketing Campaigns: Ballpoint Marketing offers packages of about 250 to 300 mailers, postcards, or door hangers, and the orders are sent to you instead of the prospects. This allows for better control over direct mail marketing campaigns and the ability to order in bulk to cut costs.
  • Saves You Time: Ballpoint Marketing handles the designing and printing process for you, allowing you to focus on other important aspects of your campaign and your business.
  • Personalization: With Ballpoint Marketing's handwritten mailers and elaborately designed postcards, you can add a personal touch to your direct mail marketing campaigns, which can help you connect with clients in this era of digital marketing. The unique local imagery and high-quality graphics used by Ballpoint Marketing capture the seller's attention and facilitate brand recognition efforts.
  • Handwritten Letters: Ballpoint Marketing uses real pens and handwriting to create authentic-looking direct mail letters, which can increase the response rates from motivated sellers. This is a unique approach in a world where most mailers are printed.
  • Leading Provider: Ballpoint Marketing is a leading provider of direct mail marketing services, offering a variety of options to help real estate investors generate more leads and close more deals. Their unique approach has helped many real estate investors generate more leads and close more deals. They have a proven track record and a great reputation in the industry.
  • Increased Deal Flow: Direct mail marketing is a proven strategy for generating leads and increasing deal flow. Ballpoint Marketing's unique approach to direct mail marketing increases the chances of motivated sellers responding to the investor's marketing efforts.
Ballpoint Marketing Pros

Ballpoint Marketing Cons

  • Limited Reach: Direct mail marketing has a limited reach compared to digital marketing strategies that can target a wider audience.
  • Potential for High Costs: Direct mail marketing can be costly, especially when investors order large quantities of mailers or postcards. However, Ballpoint Marketing's specific cost structure helps investors budget and plan their campaigns effectively.

How To Use Ballpoint Marketing

To use Ballpoint Marketing, start by choosing the product that best fits your needs, such as a letter or postcard. Customize your message to be concise yet personalized, as recipients appreciate handwritten notes with a personal touch.

Ballpoint Marketing uses robots that write with blue ballpoint pens using real ink to create an authentic, handwritten look.

Once you've finalized your message and chosen your product, you can place your order and receive a proof for approval before printing. With Ballpoint Marketing, you can scale your direct mail game while maintaining the personal touch that recipients appreciate.

Ballpoint Marketing Alternatives

Ballpoint Marketing vs. Yellow Letter

Ballpoint Marketing vs. Yellow Letter

Ballpoint Marketing and Yellow Letters are two direct mail companies that offer services for real estate investors. Both companies use handwritten letters to catch the attention of potential sellers, but they differ in the range of services and features they provide.

Ballpoint Marketing offers a range of mailers that feature captivating graphics and high-quality designs. Their comic card postcards are a unique and affordable option for real estate investors. They also offer handwritten sample letters and pen-inked door hangers for a personalized touch. Ballpoint Marketing uses robots to automate the process of writing letters, making it easy for customers to choose a template and upload their lists.

Ballpoint Marketing offers

Yellow Letters, on the other hand, is a more comprehensive direct mail company for real estate investing. They offer a wider range of services, including skip tracing, lists and leads, a returned mail feature, and a list organizer. Yellow Letters has over 1,000 templates and about 500 direct mail real estate templates to choose from. They also provide call tracking services to their clients, allowing them to manage follow-ups with potential sellers more efficiently.

Yellow Letters offers a variety of direct mail options, including Yellow Letters, Naked Letters, Happy Letters, Thrifty Letters, and Patriot Letters, and handwritten direct mail letters. They also offer a 6-month mail campaign program called “cluster marketing” that varies mail pieces and mail types from month to month.

Yellow Letters can help generate a mailing list based on a seller's choice of leads, such as absentee owners, FRBO (For Rent By Owners), Expired Listings, Late Mortgage, Equity Owners, and Divorcees.

Ballpoint Marketing vs Open Letter Marketing

Ballpoint Marketing vs Open Letter Marketing

Ballpoint Marketing offers a range of mailers that feature handwritten font and high-quality designs, using real pen ink and ballpoint pens to create a more authentic feel. They provide printed envelopes to make the letters look more professional, and they offer several options for investors to choose from, including comic cards, door hangers, and handwritten sample letters.

Ballpoint Marketing also offers the convenience of automation, making it easy for investors to choose a template, input details, and upload their lists.

Open Letter Marketing also uses robotic autopens to create thousands of direct mail pieces for real estate wholesalers and investors. They offer a range of products and services, including skip tracing, handwritten letters, business and professional letters, and a Returned Mail System.

They also provide access to leads from ListSource, a real estate investor lead generation software company.

Open Letter Marketing

Both companies offer a range of mailers and pricing packages that cater to bulk orders, making it ideal for investors looking to save money on their mailing campaigns. In terms of quality, both Ballpoint Marketing and Open Letter Marketing aim to create authentic and eye-catching mailers to help investors stand out and find motivated seller leads.

While Ballpoint Marketing offers the convenience of automation and a range of high-quality designs with handwritten fonts, Open Letter Marketing offers skip tracing services, access to leads from ListSource, and a Returned Mail System.

Ballpoint Marketing FAQ

Does Ballpoint Marketing offer a subscription?

No, Ballpoint Marketing products are individually priced. However, they can set up monthly subscriptions for those who want to send a consistent volume of mailers.

Does Ballpoint Marketing allow changes to the content of the letters?

Ballpoint Marketing has a proven sequence tested over the past three years, but you can request modifications. However, due to limitations with their robots, they cannot write lengthy messages. Their letter, postcard, and door hanger products have a maximum word count of 50, 35, and 35, respectively.

Does Ballpoint Marketing offer discounts for bulk mail?

Yes, they offer discounts on bulk mailers based on quantity. The discount will be applied at checkout. Their pricing tiers range from $1.25 to $3.00 per mailer, depending on the quantity.

Can I get a sample of Ballpoint Marketing's products?

Yes, you can order a sampler pack to see their product line in person. This allows you to get a feel for the quality and design of the products before placing a larger order.

Summary: Is Ballpoint Marketing Worth the Investment?

Ballpoint Marketing is an excellent direct mail marketing service for real estate investors and professionals. The use of real pen ink in their handwriting makes their mailers stand out from traditional direct mail marketing pieces.

The company's three years of testing and tweaking its services have resulted in a proven marketing strategy that works. Ballpoint Marketing is worth the investment if you want to increase your response rates and generate more leads for your business.

It's important to note, however, that having quality leads is just as important as having a great marketing strategy. You can check out Property Leads - a platform designed specifically for real estate investors, wholesalers, and agents looking to connect with motivated sellers and find new investment opportunities.

At Property Leads, we offer high-quality leads of motivated sellers. Our platform makes it easy for investors, wholesalers, and agents to find the leads they need to succeed in the competitive real estate market.

So, if you're looking for a reliable source of real estate leads to complement your Ballpoint Marketing campaign, be sure to check out Property Leads today. Sign up for Property Leads today and start receiving verified, high-quality leads that can help you close more deals and grow your business.

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