BoomTown Leads Reviews: Generating Agent Leads But At What Cost?

BoomTown Leads Reviews: Generating Agent Leads But At What Cost?

The real estate industry is constantly evolving, and staying ahead of the game can be a challenging task for many real estate companies and agents. Fortunately, with the advent of advanced sales automation solutions, generating quality leads and building a strong online presence has become easier than ever before.

One such platform that has been making waves in the industry is BoomTown Leads. In this review, we'll be taking a closer look at this CRM platform, which boasts an impressive range of features, including a lead generation website, IDX site building, and success assurance for real estate agents.

But the question remains, at what cost does BoomTown deliver these features? Is it worth the investment for real estate teams?

Join us as we dive deeper into the world of BoomTown Leads reviews and find out why it's quickly becoming one of the most popular CRM software platforms for real estate teams.

What Is BoomTown Leads?

BoomTown is a premium service that provides a comprehensive solution for real estate businesses. As a company based in Charleston, South Carolina, BoomTown works with real estate teams and brokerages to deliver a platform designed to assist in every area of the business.

With an impressive range of features, including a consumer-facing IDX website, complete CRM, and an in-house digital marketing agency focused on paid lead generation, BoomTown is a popular choice among top-producing teams in North America.

How Much Does BoomTown Leads Cost?

BoomTown's pricing is one of the most expensive out there, with its main plan costing $1500 setup and $1500 per month, not including paid leads.

The individual Launch plan costs $1000 per month and $750 for setup, while the small team Grow plan costs $1300 per month and $1700 for setup.

The standard big team or brokerage package, Advance, costs $1500 per month and $1500 for setup. PPC advertising is required for the Launch plan, with a minimum spend of $250 per month, while larger packages do not require PPC spending.

Successful teams can easily spend five figures per month on pay-per-click advertising with BoomTown's pricing.

Boomtown Leads Features

BoomTown is a SAAS-based platform that offers several features designed to help real estate agents and companies monitor team success, nurture leads, and generate sales. Here are the top features of BoomTown:

Airtight CRM and Lead Follow-Up

BoomTown offers an easy-to-use CRM platform that allows agents to log calls and quickly survey the status of any lead. The platform also includes automated emails, text, and drip campaigns to automatically nurture leads.

Success Assurance

BoomTown offers a concierge program to nurture leads for agents who want the lead-generating power of BoomTown without the exhausting work of perfecting their top-of-funnel conversion skills.

Integrations - Sales Automation Solutions

BoomTown offers many native integrations, including BombBomb, Mojo Dialer, Spaciom Vulcan7, dotLoop, and more. BoomTown also has a Zapier integration, which includes Zapier’s entire directory of integration partners.

Pay Per Click

BoomTown allows users to create their own ad campaigns on social media like Facebook and Instagram, as well as generate sustainable and consistent lead generation through PPC advertising.

My Listings – Buyer Match

BoomTown’s “My Listings” feature tries to match an agent's own listings to buyers in their database as a tool to double-end the transaction.

Lead Generation Service

BoomTown offers a team of success managers who will assist agents with proven techniques to convert those leads into sales. Many success managers are current or former real estate professionals, meaning that they know the business and can offer marketing strategies that truly work.

IDX Website Builder - Lead Generation Website

BoomTown features an IDX website builder powered by WordPress. The listings on the site automatically update from MLS, meaning that customers will always have access to up-to-date listing information when visiting the site.

Now App

BoomTown’s Now App provides access to an agent's entire customer database and CRM dashboard from an iOS or Android device. The app also automatically tracks agents’ actions, conversations, and response times, which are then transferred to the Accountability Dashboard back on the desktop version of the CRM.

Marketing Central

BoomTown’s Marketing Central portal allows users to create their own ad campaigns on social media like Facebook and Instagram.

Real Estate Industry Automation Tools

BoomTown provides automation tools to help agents and team leaders manage their clients and prospects efficiently. These tools include bulk actions, analytics, and customizable reports.

BoomTown Leads Pros and Cons

BoomTown Leads Pros

• Mobile-friendly App: The BoomTown Now app provides access to the entire CRM suite in a neat, mobile-friendly format.
• Website Designed to Convert Visitors: The BoomTown platform is designed to convert visitors, which can be beneficial for brokers who want to sell quickly.
• User-friendly Page: The BoomTown website is user-friendly and provides a clear call to action for interested parties.
• Networking Capabilities: BoomTown Leads allows businesses to network multiple IDX websites together, which is great for larger real estate teams that operate across multiple markets.
• Focus on Top Markets: BoomTown Leads focuses on top markets in North America, providing brokers with a greater chance of success.

BoomTown Leads Cons

• Limited Customizability: While BoomTown is built on WordPress, the websites are all alike and don't allow for much customization, limiting your ability to fine-tune your visitor's UX.
• Not Designed for SEO and Organic Traffic: BoomTown is not designed for content marketing, SEO, and organic traffic, which may limit your ability to rank on Google and attract organic traffic.
• Ownership: With a BoomTown website, you don’t really own your website or lead generation, as you are renting it. If BoomTown changes business models, your leads are gone. If you switch to a new CRM or website, everything you’ve built on BoomTown is gone.
• No Seller's Movements or Contact Info: Some users have noted that BoomTown Leads does not provide enough information about seller's movements or contact info, which may limit your ability to sell to interested parties.
• May not be Ideal for Individual brokers: BoomTown Leads is designed for teams and brokerages, so it may not be the ideal solution for individual brokers who want a more secure and personalized page for their business.

How To Use BoomTown Leads

Using BoomTown Leads to its fullest potential requires a strategic approach to generate leads and optimize team performance. Here are some tips on how to use BoomTown Leads:

1. Customize your IDX website: Use BoomTown's drag-and-drop interface to create a personalized IDX website that reflects your brand and showcases your listings to clients.
2. Focus on Lead Generation: BoomTown's lead generation tools include automated email campaigns, landing pages, and paid advertising. Use these features to capture leads and nurture them through the sales funnel.
3. Streamline your Workflow: Take advantage of BoomTown's transaction management tools to streamline your workflow and stay organized. Use the platform's mobile app to manage your leads and deals on the go.
4. Monitor Team Performance: Use BoomTown's analytics and reporting tools to review team performance and identify areas for improvement. Track key performance indicators like lead conversion rates, response times, and deal close rates.
5. Engage with your Leads: Use BoomTown's communication tools to stay in touch with your leads and keep them engaged. Send personalized messages, schedule follow-up calls, and use BoomTown's lead-scoring system to prioritize your outreach efforts.

BoomTown Leads Alternatives

BoomTown vs Realvolve

BoomTown and Realvolve are competing CRM platforms for real estate companies, brokers, and users. Realvolve has advanced automation features that can fully automate campaigns, follow-ups, and internal processes.

However, BoomTown offers marketing automation and a landing page builder, making it a one-stop shop for users. While Realvolve lacks a landing page builder, BoomTown's customization and automation features are more limited. Both platforms allow users to track prospects and customize systems.

In summary, it's a trade-off between advanced automation and a landing page builder.

BoomTown Leads vs. Firepoint

BoomTown and Firepoint are SaaS-based software for real estate companies, both with pros and cons. Firepoint offers an easy-to-use proprietary landing page builder, while BoomTown's WordPress-based builder has a steeper learning curve.

However, BoomTown allows for the creation of a central hub site that links to other sites in specific geographic locations, which Firepoint lacks.

Both systems help track and manage clients and prospects for team success, but BoomTown's assistance in linking IDX websites together gives it an edge. Ultimately, the choice between the two depends on the specific needs of the real estate company.

Boomtown Leads FAQ

How does BoomTown generate leads?

BoomTown generates leads through a variety of sources, including paid search and social media advertising, as well as traffic from its real estate websites. It also uses predictive analytics and lead scoring to help agents focus their efforts on the most promising leads.

Who can use BoomTown?

BoomTown is designed for real estate professionals, including agents, brokers, and teams, looking to streamline their lead generation and management processes. The platform is suitable for professionals of all sizes, from individual agents to large brokerages.

Does BoomTown offer training and support for its users?

Yes, BoomTown provides extensive training and support for its users through its dedicated customer success team, which offers one-on-one coaching, webinars, and online resources.

Summary: Is Boomtown Leads Worth the Investment?

If you're in the real estate industry and looking for a software platform that will assist you in every area of your business, from marketing to transaction management, sales, and business analytics, all while smoothly integrating with third parties, BoomTown Leads is a platform worth considering.

Its lead-generation website and marketing tools make it an excellent choice for businesses looking to expand their reach and generate more leads.

It's important to note that while BoomTown Leads is a comprehensive and powerful platform, it can be quite expensive. This may make it less suitable for small businesses or real estate professionals with limited resources who may not be able to afford the high price tag.

It's important to carefully evaluate your budget and business needs before investing in BoomTown or any other real estate software platform.

And if you're a real estate professional looking to save time, effort, and money on lead generation, buying real estate leads may be a smart option. Property Leads is a platform that provides high-quality, verified leads for real estate agents, brokers, and other industry professionals. Sign up today and start receiving leads that convert!