Many real estate agents and investors avoid divorce leads due to how messy the transactions can become. But not all divorce leads are complicated. If you want to try out this niche in real estate, the first thing you have to do is identify where to find leads!
To generate divorce leads, real estate investors use LeadVine, leverage divorce public records, run pay-per-click ads, gather reviews and testimonials, create SEO-optimized websites, and work with divorce attorneys, real estate investors, and lenders.
In this blog, we'll look into these strategies to determine which suits your time and business goals.
Divorce leads are leads on couples who are divorcing and planning to sell their marital house. Usually, divorcees end their relationship badly so they want a fast sale. There's also a chance a real estate investor won't just be presenting offers for a single home.
Divorce leads cannot wait for the local real estate market to go hot or cold. This means, their best option is to work with a real estate investor who has the right skill set and temperament.
If you're starting out in the divorce niche in real estate, there are 8 lead-generation strategies that might work for you. These are the most common strategies used by the most successful investors!
LeadVine is a data-centered company that provides superior marketing lists to real estate investors. Because of their niche filtering capabilities, they are able to identify high-quality legal information related to divorce.
LeadVine has access to divorce petition data immediately after they are filed. In other words, you get to reach out to couples in real time or during the early stages of divorce.
This gives you a higher chance of turning them into potential clients. Aside from divorce case leads, LeadVine also offers data on the most distressed home sellers.
Similar to legal marriage records, you can also have access to divorced records or divorce filings.
You can visit the website of a specific Clerk of County and pull this information individually along with details on quit claim deeds, couples filing for child custody, etc.
Note, however, that a large percentage of these divorced leads you'll find in legal divorce public records are already on a listing agreement.
For this reason, you might want to check the records every day to get the hottest divorced leads.
Running a successful pay-per-click ad on search engines and social networking sites can also give you proven results. Make sure the content of your ad targets divorced couples and offers them solutions to their legal and home selling queries when searching online.
In connection with PPC advertising, you should also establish a great landing page to capture these divorce case leads.
This landing page should further convince the user to reach out to you. Add a CTA or call-to-action on your landing page as well as a lead capture form so the money you spend on ads won't be for nothing.
If you've successfully worked with divorce real estate leads before and you want to focus on this niche, you may want to talk to your previous clients and request reviews or testimonials. Ask them to post it on Google reviews or share it directly with you so you can add it to your website.
Their reviews should specifically mention that you have helped them sell a property during divorce so new clients searching online can see them. Over time, these reviews and testimonials would set you up for a great success.
Generating divorce case leads through SEO is also a great option. Make a website offering divorce advice or service. You don't have to be an expert to do this nor do you need to really offer these services.
The idea here is if the divorcing couple found your site and you offered them something on their best interest (ex. an ebook on how to split belongings during divorce, legal information related to divorce), they would fill out your lead generation form without them even knowing that it's just meant to capture their details.
Developing a great relationship with divorce attorneys or family lawyers on your service markets can get you a steady stream of divorce leads.
Simply put, when marriages end, they're the go-to person of many couples (especially parents with young children) in need of legal help.
Divorce attorneys with family practice usually have a go-to list of real estate agents and investors they contact when they feel it is the right time in the divorce process for the couple to sell their house. Your goal should be part of this list!
Moreover, the divorce lawyer offering legal help and services usually chooses the real estate agent or the investor if the two parties involved are required by the law to sell their property but aren't cooperating.
Before some divorcing couples sell their marital home during the divorce process, they already request separate meetings with mortgage lenders to get a loan for a new home. This is to ensure that their children have a roof above their heads.
If you establish a great relationship with these lenders, they can point you to these divorcing couples.
Be prepared, however, because some lenders would take this opportunity to get a cut from the sale. Negotiate with them and come up with an agreement if you're taking this route.
Since working with divorce leads can be an emotionally exhausting process (especially when children or child custody are involved), it is common for a divorce real estate agent to pass on his divorcing clients to real estate investors.
Thus, you have to befriend several real estate agents so you get to be on their speed dial in case they cannot deal with a divorce lead.
Getting on the good side of a real estate divorce listing agent also means you can call them for updates anytime you want to.
Working with divorce leads can be frustrating and stressful. But if you have great communication skills and the ability to empathize, divorce leads might just be what you need to scale your real estate business.
Some of the best ways to find leads, as we've mentioned above, are LeadVine, divorce public records, and working with a divorce attorney. But if you've already used these strategies and still can't find divorce leads, you may want to buy other lead types from pay-per-lead platforms!
Here at Property Leads, we offer the best motivated seller leads in your county. We're the first pay-per-lead platform to generate leads from SEO so we guarantee a high conversion rate.
To start getting motivated leads from us, fill out our form below.