Facebook Ads for Motivated Sellers [Facebook Ads for Real Estate Investors]

Published on January 9, 2023

Name*

By providing your phone number, you agree to receive text messages from Property Leads. Message and data rates may apply.

This field is for validation purposes and should be left unchanged.

Facebook Ads for Motivated Sellers

Facebook Ads for Motivated Sellers [Facebook Ads for Real Estate Investors]

For many real estate investors, Facebook Ads outperform Google Ads when it comes to real estate marketing and generating leads. This is to be expected since almost three billion people are on this social media platform. If you want to leverage Facebook Ads in your real estate business, you found the right blog post!

Real estate Facebook Ads can be used to drive traffic, generate leads, gain likes and followers, and invite people to real estate events. To run a Facebook ad successfully, you have to identify your objective, create stunning visuals, write a killer copy, and target your audience appropriately.

While it seems creating and running a Facebook Ad is complicated, it actually isn't! This article is set out to prove that.

What is a Facebook Ad?

What is a Facebook Ad?

Facebook Ads are advertisements that appear on one's Facebook feed and messenger. They run through Facebook's advertising platform and can come in a wide variety of formats, including images, slideshows, videos, etc.

Similar to a Google ad, Facebook ad campaigns can be used to target a certain demographic. You also need to specify how much you are willing to spend on these ads— the total amount, daily budget, and cost per result.

Facebook ads work by billing you depending on user actions; they can charge you for views or clicks based on your ad goals. But in most cases, the cost of a Facebook ad is cheaper than a Google Ad.

Unlike posting on your personal Facebook profile, creating Facebook ad campaigns takes some time and effort. Whatever you put on your ad campaign can directly affect the amount of traffic or the number of leads you'll get. 

Why Use Facebook Ads to Get Motivated Seller Leads?

Why Use Facebook Ads to Get Motivated Seller Leads?

Using Facebook for real estate is a match made in social media heaven. The two have many similarities, which makes their combination very useful in finding seller leads.

For instance, both Facebook and real estate are personal, emotional, and visual. These are some of the main reasons why both motivated sellers and buyers flock to Facebook to get the best deals.

The most engaging Facebook post types, such as images, videos, and questions also overlap on the three qualities we mentioned above.

However, Facebook's organic reach is already dying. This means an organic page reach has become significantly lower than that of ads from the special ad category. 

Facebook is banking on ads these days, so if you want to gain more leads, it's definitely one of the best marketing options to consider.

Although you would be paying for these Facebook ads, it's still more economical than other ad forms. Facebook ads can also help you target or retarget any imaginable demographic in real estate, so you're set to get great results.

How to Choose the Right Types of Facebook Ads for Wholesalers and Real Estate Investors

How to Choose the Right Types of Facebook Ads for Wholesalers and Real Estate Investors

Although you can use any Facebook ad for real estate, you would see more success if you use your goals to identify the best ad type. Here's how to choose the right Facebook ad type depending on your real estate goals:

Drive Traffic

Drive Traffic

If you want to drive traffic to your real estate website, you have two major options: domain advertising and news feed advertising.

Domain advertising places your ad unobtrusively on Facebook. Domain ads appear on the right-hand column of your target audiences in a very simple format. It's also a fairly inexpensive marketing strategy, which is perfect for beginners in Facebook ads.

On the other hand, news feed advertising means your ad is placed on Facebook's news feed and clicking the link, image, and learn more button will redirect to your website. 

This type of ad also has a like, comment, and share option so you and your business partners and friends can promote it better.

As per recent data, news feed ads have a higher click-through rate and conversion rate. Generally, you can add images, logos, custom messages, phone numbers, and links in this ad type.

Lead Generation

Lead Generation

If your main goal in using Facebook ads is lead generation, you may opt for lead, carousel, or canvas ads.

Lead ads, as the name suggests, are made for lead generation and detailed targeting. This ad type lets Facebook users accomplish a lead form for your business without leaving Facebook. This is perfect for targeting mobile users. 

Carousel ads, on the other hand, are composed of a set of images that appear on the news feed. The images can be of a single property or of multiple properties. 

Last but not least are the canvas ads. This is pretty similar to carousel ads but is more detailed. Users can zoom in and zoom out the house photos and even tilt them. You can also add details about pricing, a description of the property, a map of the area, and any other information that your audiences would appreciate.

Attend Events

Attend Events

For real estate investors or cash buyers hosting events such as house buyer and seller seminars, you may use event ads to target people in a specific location.

You just have to create an event on your page and promote it, or you can also create a separate ad using the ad types we mentioned earlier.

Likes and Followers

Likes and Followers

Getting more likes and follows for your real estate Facebook page can grow your social media presence, make you appear more credible, and help you find more leads without creating more ads.

To do this, you can either use a post page like or video page like. 

Post page like ads appear in any position. Basically, you have to create a custom Facebook post with a call to action button. But there would be a "Like Page" button on the upper right, so your custom audience prioritizes liking your page.

The other ad type, which is video page like is essentially the same, but instead of a custom Facebook post, you will use a video.

How to Run and Optimize Facebook Ads For Motivated Seller Leads

How to Run and Optimize Facebook Ads For Motivated Seller Leads

Before setting up a Facebook business page and creating your first ad, you should take note of these four main tips! 

Identify your Objective

Identify your Objective

We've already discussed this in the previous section, but it's worth mentioning again— you have to identify your goal in using motivated seller ads for your real estate business to get better results. 

For example, do you want to get more motivated seller leads or do you need more buyer leads? Do you want to grow your page to gain more credibility or invite people to a real estate event you're hosting? There's a specific Facebook ad type for all of these and identifying them would make the money you're paying well worth it.

Focus on Visuals

Focus on Visuals

Visuals are very crucial in a Facebook ad. Thus, you have to focus on creating visuals that are eye-catching. 

It doesn't have to look very professional, though. In fact, amateur-looking visuals are much more preferred than catalog-type images when it comes to Facebook ads.

Put it this way, people use Facebook mainly to connect with friends and family. They consume images, videos, and posts that are personal. If they are presented with too professional-looking images, the chances are they won't take an interest because they are very ad-like.

Amateur-looking visuals make ads look more like they belong in an ordinary user's Facebook feed. They blend in with the posts of their Facebook friends, so they are not that intimidated to click on them.

As for the image size, Facebook actually recommends a size proportion for a specific ad type or method. For example, for lead generation, images should be 1,200x628 pixels. It's much better to follow these proportions set by Facebook so your image size fits the feed exactly.

Write a Killer Copy

Write a Killer Copy

Each element of your Facebook ad is strictly regulated, so there isn't really much room for creativity. But this shouldn't stop you from creating a killer copy. 

One good piece of advice to keep in mind when writing a Facebook ad copy is to focus on the needs of your custom audience. Don't make the ad about you but rather how can you solve the problem or the "pain" of the buyer or seller.

Moreover, the ad headline is only limited to 25 characters, so you need to make sure that they are attention-grabbing. Make your headline feel like the buyer is connecting to a trustworthy person.

Some examples would be "Behind on Payments?" "Moving to Another City?" "Sell Your House Fast," and "Looking for a Home?"

One common aspect of the headlines above is that they address a problem or pain. They're also in question form, which, as mentioned a while back, is an element of an engaging post type.

The body or message of your ad should only be 90 characters. To maximize this, you should mention what's unique about your service or the home you're selling and your business location. Don't forget to add a call to action, too.

Lastly, add a news feed link description. This should also be 90 characters or less.

Target Your Specific Audiences

Target Your Specific Audiences

The best thing about Facebook ads is that it allows detailed targeting.

You can identify your audience by many targeting options, for example, location, zip codes, age, gender, languages, relationship status, gender interests, education level, job titles, and interests such as sports, technology, etc.

Facebook ads show on audiences who would find them relevant. To increase your conversion rate and lessen your cost per engagement on these we buy houses Facebook ads, target 100 who expressed interest in selling or buying a home instead of creating an ad for thousands of new audience who don't have any plans on selling or buying a house

How to Use Facebook for Motivated Seller Leads

How to Use Facebook for Motivated Seller Leads

If you plan to run ads on your own to find motivated seller leads (or you are a seller who wants to know how to target real estate investors on Facebook), you need a step-by-step guide on how to set up an ad. You don't have to look anywhere else because this part of the blog covers exactly that!

Set up a Facebook Business Page

Set up a Facebook Business Page

Setting up a Facebook business page is a prerequisite for making a Facebook ad account and running Facebook ads. You can't really create an ad from an ordinary profile.

The good thing is creating a Facebook business page can be accomplished in a few minutes. You just have to go to the set-up page, enter a page name (the name of your real estate business or brand name), set "real estate" for the category, write a description, and proceed to create the page. You can add a cover photo and profile picture later.

Set up Your First Campaign

Set up Your First Campaign

After you've created a business page, you can then start setting up your first campaign for this marketing funnel. You can do this by clicking the Ad Center in the left column of your page. This will bring you to the Facebook Ads Manager, where you have to click Create Ad.

Campaign Objective and Ad Settings

The first thing you have to identify is your campaign objective. We have already covered this earlier, so we will assume you already know what to do. If you skipped that part, you may go back and read as it is crucial to set up your first campaign.

Once you have identified your campaign objective, you need to click on "housing" under the Special Ad category. Facebook requires a real estate investor to use this category following fair housing laws whether they plan to buy houses or sell one.

Contact Method and Ad Budget

You have three options in terms of contact method or how your leads can contact you— instant forms, automated chat, or calls. 

When you have chosen a contact method, you'll be asked to set your budget. Wholesaling Facebook ads have an automatic bidding system, so all you have to do is set a maximum daily bid. Note that you can change the max amount of money you want to spend as you go. 

Audience

Setting your audience is also another crucial step in creating your wholesale real estate Facebook ads and achieving long-term success in this marketing strategy.

Earlier, we listed all the factors that can help you filter your audience. You have to be very creative in using them, especially in targeting based on interests. There are a lot of indications that a user is likely to move or sell their house soon, so you might want to research.

Placements

Your ad can show up on both Facebook and Instagram. It can also appear on Facebook participating apps if you opt for manual placements. But if this is your first campaign, choose automatic placements.

Lead Form

Lead forms are instant forms that Facebook users can fill out when they see your ad. You have to create this form and choose questions they have to answer in order to contact you. Note that fewer questions or shorter forms lead to more conversions.

Optimization and Spending Controls

Depending on the cost per Facebook lead ad you have calculated, set a budget for your daily ad spend. This will help Facebook optimize your ads better.

Ad Format

You've now reached the fun part— choosing an ad format. Make sure that you choose depending on your goals for your real estate business or brand so you land the best deals!

Ad Copy

What is a Facebook ad without the actual ad? After all the settings you have configured for your first campaign, you now need to make a lead magnet copy! Don't forget the tips we shared earlier on writing a killer copy.

Landing Page

No matter how good your ad is, if you do not create a good landing page or website, you'll still be missing great deals and the best motivated seller leads Facebook.

A landing page is exactly that; it's a page or a website where the users would land if they click your Facebook ad.

Make sure this page or website can convince them to leave their contact information. There are a lot of websites sharing free knowledge on setting up a landing page, so you wouldn't find it hard to accomplish this.

How Much Does it Cost to Run Real Estate Investor Facebook Ads?

How Much Does it Cost to Run Real Estate Investor Facebook Ads?

Real estate Facebook ads are much cheaper than Google Ads, even though it has much more detailed targeting options. It can go as low as $4 per lead depending on how you target your audience, how many real estate investors are targeting the same audience, and how well-written your brand ad is.

Of course, your ad spend will also depend on how much you are willing to pay per lead.

Key Takeaways: Facebook Ads for Motivated Sellers [Facebook Ads for Real Estate Investors]

Using Facebook ads to find motivated sellers (and even buyers) can lead to a high success rate. The Facebook algorithm prioritizes paid ads under the special ad category over organic posts, so you're sure to find leads according to your budget.

However, if you've been using Facebook ads for a while now and not seeing great results or you're simply not interested in using the platform, there are other great alternatives for find motivated sellers. One of which is buying leads from pay-per-lead platforms!

Property Leads is one of the best sources of highly motivated seller leads on the web. Our leads are generated through SEO and you have little to no competition.

If you want to start getting leads from us, feel free to fill out our form below. 

Name*

By providing your phone number, you agree to receive text messages from Property Leads. Message and data rates may apply.

This field is for validation purposes and should be left unchanged.
Copyright © 2024 Property Leads
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram