Sorting between legitimate real estate lead generation sites and scammers can be very difficult, especially for a starting agent. To help you out, we have already made a shortlist of the top lead sources online!
Some of the best places to buy real estate leads for agents are Property Leads, ZBuyer, Expert Home Offer, Market Leader, RedX, BoldLeads, Zurple, Zillow Premier Agent, CINC, Offrs, Need to Sell My House Fast, SmartZip, Revaluate, BoomTown, and StreetText.
To learn more about the best features, pricing, and pros and cons of the lead sources listed above, stick around until the end of this blog!
Leads in real estate mean information on potential house sellers or buyers. Commonly, these real estate leads are generated through pay-per-click (PPC) ads run on Google and social media platforms, real estate lead generation platforms, traditional marketing, search engine optimization, referrals, web forms, cold calls, and experiential marketing.
A majority of real estate agents get their real estate leads from referrals, running PPC campaigns, and buying from lead generation platforms. Among all these, the latter is probably the easiest and fastest lead generation strategy.
You can buy real estate leads a la carte without having to sign up or sign a contract with a lead generation company. There are also lead generation softwares that are connected to a CRM for lead management.
After examining the strengths and weaknesses of several real estate lead generation companies in the country, we've come up with our top 15! Check them out below!
Lead Types: Seller leads
Top Features: Leads generated from SEO, no contracts, off-market guarantee, instant lead delivery
Average Pricing: Bids per county are made in $25 increments
Property Leads is the first and only pay-per-lead platform that generates exclusive seller leads from SEO. This lead generation company owns more than six websites that produce hundreds of real estate SEO leads monthly.
SEO real estate leads have fewer competition compared to those generated through outbound marketing. They are also more actively seeking for buyers and sellers. This means a high lead to deal ratio for their clients; whether they are real estate agents or investors.
Some other best features of Property Leads are the following:
Wondering how to buy real estate leads from this platform? You can start getting your exclusive real estate leads from Property Leads in just three steps.
First, you have to fill out the form on their website with your personal information. Once this is accomplished, you'll be redirected to schedule an onboarding phone call with a member of the team.
This team member would answer all your queries and set you up on their lead portal including how you'll pay for real estate leads for sale, specifically your bids per county and your monthly lead budget.
After the setup process, you'll receive lead contact information and property address to your email, phone, or CRM, whichever you prefer.
Lead Types: Buyer and seller leads
Top Features: Prospecting data, no contract, real-time leads, lead replacement
Average Pricing: Available upon request on their website
zBuyer is a marketing and lead generation platform that is designed for real estate agents, brokers, and investors. They generate cheap real estate leads through HousingNow.com, a nationwide home listing portal.
Sellers complete an in-depth form in HousingNow.com which serves as zBuyer's sellers leads. Meanwhile, buyers also fill out a form in HousingNow.com to get information on listings.
Here are some of the top features of zBuyer as a lead generation platform:
zBuyer guarantees that they generate leads fast and send it to you within moments of capturing. But for this reason, they cannot really identify how often you'll receive leads.
The leads from zBuyer are also not exclusive. But since they have limited exposure, you'll still have less competition. They intentionally do this to protect the quality of their leads.
If you need more insights on how they work, you can check out their reviews page. It contains testimonies from real estate agents and investors who used their service.
You can also check their reviews on g2 as they are highly rated. Most customers applaud their great customer service. They say that the people behind zBuyer makes them feel like a team member rather than a client.
Lead Types: Buyer and seller leads
Top Features: Referral system, lead credit, active lead campaign
Average Pricing: 25% referral fee paid at closing
Expert Home Offer is a simple and easy-to-use platform for real estate agents that's been around in the business for more than 10 years. Note that they are the same as MotivatedRealEstateLeads.com for house sellers. But it is actually a way for this platform to capture leads. Real estate agents and investors are still its primary customers.
Here's what we are loving about Expert Home Offer:
There are some differences between how Expert Home Offers work with agents and investors. Real estate agents only have to pay for closed transactions, while investors can purchase leads for as low as $14.95.
Lead Types: Seller leads
Top Features: Lead generation with CRM, exclusive leads, marketing automation
Average Pricing: Available upon consultation with the sales team
Market Leader has been around since 1999 and it offers both real estate lead generation and CRM service. They have two plans suitable for individual real estate agents — Market Leader Professional for agents and Market Leader real estate leads.
Here's what you'll get if you subscribe to the Market Leader Professional for agents:
If your focus is on generating real estate leads, here's what you'll love about their lead generation process:
There are two major sources of leads for our lead generation plan: their average home price/home valuation site and leads direct.
Leads from Market Leader's home valuation site (HouseValues.com) are collected when potential home sellers ask for their home value. Simply put, these prospective sellers fill out the lead capture form of HouseValues.com with their contact information and property details.
Meanwhile, leads from Leads Direct are captured through pay-per-click advertising on Google, Bing, and other known search engines. These leads are redirected to your landing page on your website.
Lead Types: Seller leads
Top Features: Vortex CRM, Power Dialer, different lead types
Average Pricing: $39.99 to $119.98 monthly
RedX is another highly rated lead prospecting platform for real estate agents. They pull lead data from MLS listings and other proprietary databases so you can get detailed information on a lead's phone number, mailing address, tax information, property information, and listing data.
To date, RedX has access to over 200 million mobile numbers and about half a billion landline numbers. This platform is perfect for real estate agents who want to actively cold call potential clients. The learning curve is also minor so you won't need a long onboarding call or meeting with their team.
Here are some of the best features of RedX:
You have a lot of options when subscribing to the services of RedX. For starters, if you avail of the base plans, you would get homeowner phone numbers. Meanwhile, when you upgrade to the plus plan, you'll also get access to email addresses, building specifications, lifestyle and financial, exclusive lead insights, and market trend data.
If you want more reviews from clients, you may head over to G2 and Trustindex as RedX has a pretty high rating on these platforms.
Lead Types: Buyer and seller leads
Top Features: Exclusive leads, CRM, third-party integration
Average Pricing: Available upon contacting the team
BoldLeads combines lead prospecting and customer relationship management (CRM) on their platform. If you are looking for buyer and seller leads, as well as a CRM system to nurture your clients, you'll accomplish both by subscribing to their services.
All the features of BoldLeads are organized in one place and they're also suitable for a team of multiple agents and individuals. So whether you are a starting real estate agent or you run a big real estate company, their tools would work well for you.
Here's what we are loving about BoldLeads:
Currently, BoldLeads has three plans you can choose from — lite, professional, and advanced. Lite is meant for new agents while advanced is for teams.
Lead Types: Seller leads
Top Features: Lead behavior analysis, auto conversations, nurturing leads
Average Pricing: $139 to $309 monthly
Zurple is a company that is more focused on converting leads to clients rather than capturing real estate leads. In other words, they are known as a client generation company.
Just like other platforms, Zurple generates leads through running PPCs to drive traffic on a landing page. After leads have been captured, they focus on acquisition nurturing by optimizing your follow-up.
Here are some of the best features of Zurple:
Agents who want to turn leads into clients without spending hours doing so would love this real estate lead generation and marketing automation platform. Zurple has an intuitive and advanced nurturing system that ensures no leads will fall into the cracks.
Moreover, Zurple also has video messaging and social media schedulers. If you need more leads, these extra features would help you accomplish that fast.
Note: The only challenge when using Zurple is the hand-off from automated conversations to live follow-ups. You need to really be paying attention to each lead in order to maintain the relationship Zurple established with them.
Lead Types: Buyer leads
Top Features: My Agent, CRM, third party integration, broker management
Average Pricing: Varies by ZIP code
Zillow Premier Agent allows independent agents, brokers, and teams to purchase ads on the Zillow network. It's quite a prominent name in real estate service given that over 149 million people visit the Zillow website monthly. 41% of these visitors are actively looking to buy or sell a home.
Important note: Zillow Premier Agent is different from Zillow Listing Agent. The latter means you only signed up for a free Zillow account where you can showcase the properties you have listed.
Here are the best features of Zillow Premier Agent:
The key to using Zillow Premier Agent successfully in the real estate industry is having the right budget. Remember that your bid amount directly affects how many shares you'll receive for a particular zip code and if you will be highlighted at the agent's finder directory.
Lead Types: Buyer and seller leads
Top Features: IDX website, advanced training, CRM, Seller Suite, Switchboard Sarah
Average Pricing: Available upon contacting the sales team
CINC, also called Commissions, Inc. is a real estate lead generation and customer relationship management platform that boasts of their ability to convert real leads into actual clients. Over 50,000 real estate agents and real estate professionals currently use this platform to attract real estate leads and nurture them.
Check out the best features of CINC below:
CINC also have three mobile apps you can use when you sign up any of their plans:
This platform has four plans you can choose from according to your needs. The solo plan is only for one user; the ramp plan accommodates up to 4 users, the pro plan is for up to 49 users, and the select plan is for 50 and more.
Lead Types: Seller leads
Top Features: Leads from predictive analytics, smart apps
Average Pricing: $200 to $500 monthly per territory, non-inclusive of paid smart apps
Offrs is a platform that uses predictive analytics and artificial intelligence to identify highly motivated seller and buyer leads from the real estate industry. They do not offer a CRM tool but rather focus on generating leads that convert.
Ultimately, Offrs have two types of services — Smart Data and Smart Apps. The former is used to generate leads, while the latter is an assortment of apps you can use for lead conversion.
Let's look into all the notable features of Offrs:
To secure quality leads from Offrs, you need to have a fast speed-to-lead action. Remember that the leads are pulled from predictive analytics. In other words, they're between hot and cold leads. This means, you have to put in a lot of work to succeed.
Aside from not sitting on the leads, the ability to think long-term and a dedicated budget would also help you succeed using Offrs.
Lead Types: Seller leads
Top Features: Bidding system, CRM integration, refund, pause lead flow
Average Pricing: Bids per county are made in $25 increments
Need to Sell My House Fast generates their leads through operating real estate websites that rank well in Google and similar search engines. They also collect leads through running PPC on various platforms, including real estate sites.
Moreover, some of the leads of Need to Sell My House Fast come from social networking sites such as Facebook and Instagram.
When you search any search engine for Need to Sell My House fast, chances are, the top result will redirect you to their lead capturing website. This is where people can request an offer for their property. They have a separate site where you can get your leads.
Here are some of the best features of Need to Sell My House Fast:
Lead Types: Seller leads
Top Features: Generate leads from predictive analytics, CRM, smart targeting, sphere, Reach 150
Average Pricing: Available upon consultation with their team
Similar to Offrs, SmartZip also generates leads using predictive analytics. They incorporate hundreds of data points to identify potential buyers and sellers so you can target them with your marketing efforts.
Some of the data types they aggregate from their providers are property, behavior, consumer, and demographic focused.
Here are the best features of SmartZip:
SmartZip won't be tagged as the future of real estate prospecting for nothing. It's highly suitable for you if you have established lead generation strategies and nurturing at your disposal, you have long term vision and goals, and you don't need early stage returns.
Lead Types: Seller leads
Top Features: Repair, reside, and reveal services
Average Pricing: $139/mo per 2000 contacts
Revaluate is another platform that uses predictive analytics to identify real estate leads. They primarily focus on using machine learning algorithms to predict likely movers or people who are relocating to another city.
Here are the main products of Revaluate that you would love:
Revaluate is an award-winning lead generation software that can help you scale your business fast. It's a finalist in the Inman Innovator Awards, 3rd in the list of The Close for real estate software in 2019, and one of Swanepoel's top 20 trendsetters.
To start using Revaluate, sign up on their website and connect your API. You may also import your contacts to get your Revaluate scores in 48 hours. After which, you'll be scheduled for an onboarding call with their team.
Revaluate can be integrated into certain CRMs and platforms like Chime, Firepoint, FollowUpBoss, Salesforce, Office 365, Google Imports, etc. But even if you don't have a CRM that is integrated with Revaluate, you can still use this software. You simply export the leads produced by Revaluate to the CRM you're using just like what many agents are doing.
Lead Types: Seller and buyer leads
Top Features: IDX website, CRM, lead matching
Average Pricing: $1,000 to $1,700 per month
BoomTown is one of the most highly rated real estate lead generation and CRM platforms in GetApp, G2, Capterra, and Software Advice. They claim that they're a real estate lead generation software that acts like a true member of your team.
There are four main services you can avail from BoomTown depending on the state of your business. But if you're an independent agent who's just starting out, we suggest getting the Launch plan.
Here are the features of each BoomTown plan to help you identify which one suits you best:
The primary real estate lead generation strategy of BoomTown is PPC ad campaigns similar to many of the platforms listed here. However, their campaigns have a higher clickthrough rate because of their vast experience in real estate advertising.
Lead Types: Buyer and seller leads
Top Features: Advanced Facebook ad lead capture, automation, insider group.
Average Pricing: $160 to $250 monthly
StreetText is a real estate lead generation site that primarily pulls leads through Facebook and Instagram. Essentially, StreetText will setup Facebook ads for you so you can capture highly motivated buyer and seller leads. They don't have readily available leads, but they would help you capture lots of them through social media marketing.
Lead generation is not as easy as it sounds. But with the help of lead generation companies, real estate agents and brokers can focus more on closing deals rather than running PPC campaigns or cold calling potential clients.
One of the best real estate lead generation companies is Property Leads! We are the first and only pay-per-lead company that generates highly motivated leads from SEO. Our leads have less competition so you're sure to close more deals.
To start getting highly motivated leads from us, fill out our form below!
30 N Gould St Ste N
Sheridan, WY 82801
(207) 309-3949
sales@propertyleads.com