Seller Acceptable Practices Policy

This Seller Acceptable Practices Policy ("Policy") forms a part of the Property Leads Terms of Service and is expressly incorporated by reference into those Terms. By submitting any Leads, web traffic, or referrals to Property Leads, you agree to comply fully with this Policy. All Sellers, whether acting directly or through approved agents or affiliates, are required to adhere strictly to the standards, requirements, and restrictions set forth herein as a condition of doing business with Property Leads. Failure to comply with this Policy may result in suspension or termination of your account, forfeiture of compensation, and other remedies available under the Terms of Service.


1. Lead and Web Traffic Standards for All Campaigns
• Each Lead must be an individual homeowner who initiates contact with Seller for the purpose of selling a residential property.

• Each Lead must be transferred to Property Leads within thirty (30) seconds of submission (via web form or call, as applicable).

• Each Lead must have expressly indicated a desire to sell their home quickly for cash.

• Each Lead must be exclusive to Property Leads and may not have been resold, re-brokered, or remarketed by Seller. Seller shall not promote any other offers or services to the Lead.

• No Lead may be a real estate agent, broker, investor, or other real estate professional.

• Seller may not offer any incentive (e.g., contest, sweepstakes, gift card, or prize) to induce the completion of any form or call.

• Seller may not promise or provide a home valuation as part of the lead generation process.

• Leads must be generated voluntarily and with clear, verifiable, prior express written consent for contact by Property Leads and any applicable Lead Buyer, as required by law.

• Leads must be the individual who completed the form or call and the legal owner of the property being sold.

• The property must not be listed with a real estate agent at the time of the Lead submission.

• The property must be a residential single-family home, condominium, or townhouse within a geographic area designated by Property Leads.

• Leads with fake, duplicate, or manipulated data will be rejected.

• Leads generated (or suspected to be generated) through bots, incentivized traffic, or cloaking tactics are strictly prohibited.

• Property Leads uses internal fraud detection measures and reserves the right to blacklist violating sources or accounts.

• Repeated fraud may result in termination, withholding of fees, and/or legal action.


2. Consent, Compliance, and TCPA
• Seller must implement and maintain technical and procedural measures ensuring all Leads are generated in full compliance with the Telephone Consumer Protection Act (“TCPA”), all FCC rules, and all similar federal and state laws.

• Seller is solely responsible for legal compliance and shall indemnify, defend, and hold Property Leads and any Lead Buyer harmless from any claim, investigation, or action arising from noncompliance, including the TCPA.

• If engaging in telemarketing, Seller must be registered in every required jurisdiction, scrub leads against state and federal Do-Not-Call lists, maintain an internal DNC list, and honor all applicable call time and frequency limits.


3. Acceptable Use
• Seller must use the Property Leads platform only for lawful purposes in line with all Terms and this Policy.

• Prohibited conduct includes, but is not limited to: violating any applicable law, interfering with Property Leads’ operations, using bots or automated means to access the platform, reproducing or scraping Property Leads content, or circumventing platform security.

• Seller may not use sub-affiliates, subcontractors, or other third-party intermediaries to perform any marketing or lead generation activity without Property Leads’ express prior written consent. Seller remains fully liable for the acts and omissions of all such approved parties.

• Seller is required to keep complete and valid records of all Lead consent and provide such records to Property Leads within three (3) business days upon request.

• Seller must promptly cooperate with any consumer privacy request, complaint resolution, or compliance investigation as directed by Property Leads.

• For telemarketing Leads, Seller must retain click-through consent records that depict the disclosure and consent mechanism displayed to the consumer at the time the consent was collected (e.g., via Jornaya or similar technology) and bear all associated costs.


4. Email Marketing
• Seller must secure verifiable consent prior to promoting Property Leads' or any Lead Buyer’s offerings by email.

• Emails must comply fully with CAN-SPAM and similar laws, including accurate from lines, truthful subject lines, clearly labeled advertising, and no use of privacy-shielded or spoofed domains.


5. Prohibited Traffic Sources
• Seller may not generate Leads or web traffic from prohibited high-risk sources, including:
    • Incentivized traffic (rewards, prizes, giveaways, sweepstakes)
    • Surveys or contests
    • Purchased data lists
    • Contacts or leads acquired from third-party vendors or resellers without prior Property Leads approval


6. Liquidated Damages
• Violations of this Policy constitute a material breach of the Terms. Seller agrees to the following liquidated damages (not as a penalty but as a reasonable pre-estimate of Property Leads’ losses—which do not limit Property Leads’ right to injunctive or equitable relief):
    • $50,000 per occurrence for directly or indirectly soliciting, re-brokering, or circumventing Property Leads' interest in any Lead, customer, or lead of Property Leads discovered through this business relationship.
    • An amount equal to 100% of the annualized compensation for any direct or indirect solicitation or circumvention of an employee, contractor, or representative of Property Leads.
    • $50,000 per instance for any breach of non-disparagement or non-disclosure obligations.


7. Submission & Approval Requirements
• Seller must submit the following materials to Property Leads for review and written approval prior to launch:
    • Business Page(s) used for advertising
    • Ad Library links for live/scheduled ads
    • Ad creatives: images, videos, headlines, and primary copy
    • All landing pages, pre-landers, and bridge pages (with full URLs)

• All creatives must remain materially consistent with those initially approved.

• Any material change to creatives (copy, landing pages, account/domain) requires re-approval.

• Creatives may not run from unapproved pages, ad accounts, or domains.


8. General
• Seller is solely responsible for monitoring, maintaining, and updating all campaign activities for ongoing legal compliance and for any actions by their affiliates, subcontractors, agents, or representatives.

• This Policy is subject to modification at Property Leads’ sole discretion, with notice provided to Seller per the Terms.