Investing in a website builder for your real estate business can be a game-changer in attracting motivated seller leads and expanding your online reach. However, choosing the right one can be overwhelming with numerous website-building platforms in the market.
In this article, we'll focus on Carrot Real Estate, one of the most popular website builders for real estate investors and agents, and show you how to make the most of its features.
Investor Carrot websites are different from basic WordPress websites because they are designed specifically for the real estate business. They are built to provide technical aspects that cater to the needs of the target location. Investor Carrot members get access to the quality theme and submission forms that make it easy to get motivated seller leads, cash buyers, and other tools they need to grow their business.
Investor Carrot's websites come with professionally written blog posts and existing social media accounts that help to increase the online visibility of real estate agents and investors. This means that investors and agents can focus on their core business while Carrot handles the marketing aspect of their real estate website.
Investor Carrot offers two types of monthly subscriptions, one for real estate investors and another for REI agents. The investor subscription provides three plans: Core, Content Pro, and Advanced Marketer, at $69, $99, and $199 per month.
The Core plan includes one high-converting website, a lead manager, SMS lead tracking notifications, live chat, email support, two campaign tracking links, a visual editor, and a landing page builder.
Content Pro includes everything in the Core plan, two different websites, 13 more campaign tracking links, CRM and marketing integrations, group coaching calls, an automated content library, and video posts.
Advanced Marketer provides unlimited tracking links, phone support, 20 SEO rankings with each site, and a 10% discount off in-house services.
Only two monthly subscription plans for real estate investing agents are available: Content Pro and Advanced Marketer, with the abovementioned prices. If you need additional sites beyond your project, you can add them for $20 each.
Investor Carrot also offers a 30-day money-back guarantee for each package, but you can only get a refund once per customer within that period. You're eligible for a refund if you sign up and cancel within that time. However, if you cancel and sign up again, you won't qualify for the money-back guarantee, even if you cancel within the same window.
In the past, real estate professionals and rental property owners had to create multiple websites to target various locations. However, Investor Carrot streamlines this process by enabling them to build multiple landing pages for different areas on one website.
This approach simplifies lead management, reduces the cost of online marketing, and eliminates the need to juggle multiple website domains. Investors can quickly drive traffic from the areas they want to target without any hassle.
Investor Carrot websites are designed to be mobile responsive, meaning they look great and function seamlessly on mobile devices. These websites are built with search engine optimization (SEO) in mind to ensure that they appear in search results and drive traffic to the website.
The Investor Carrot site is designed to generate leads. With all the forms, you can easily manage information and track campaigns.
By automatically capturing and storing lead information from capture forms, the platform's lead manager makes it easy for professionals to identify and follow up on quality leads throughout their customer journey, increasing conversions.
Additionally, Investor Carrot provides unlimited campaign tracking links to enable you to analyze the effectiveness of your marketing campaigns.
Creating high-quality content is crucial in digital marketing, with almost half of the buyers looking for at least three content pieces before contacting a company.
Investor Carrot recognizes this and provides content packs that include ready-to-publish blog posts designed to attract motivated seller leads. Users can get between 12 to 24 prewritten, SEO-optimized blog posts depending on the subscription plan.
Additionally, Investor Carrot offers an SEO tool to ensure all content marketing articles are well-optimized and provides weekly training sessions for advanced members on improving a website's SEO efficiency.
This feature saves real estate investors and agents the time and energy it takes to create effective content, allowing them to focus on other aspects of their business.
The Carrot Lead Manager is a powerful tool for managing your leads. You can easily sort and categorize your leads and receive notifications when new leads come in. Additionally, this feature allows you to manage non-Carrot leads, ensuring that all your leads are in one place.
With Investor Carrot, you can use a custom domain name for your website, which gives you more flexibility in branding your business online. This means you can create a website that reflects your business identity and attracts the right target audience.
Investor Carrot sites integrate with all primary email services, meaning you can easily manage your email campaigns and reach out to your leads directly from the Investor Carrot website.
Investor Carrot provides group coaching calls to help you succeed in internet marketing. The calls cover various topics, including lead generation, content marketing, and technical aspects of creating and managing a website.
Carrot also provides many resources to help users learn about SEO, including an SEO Bible, an informative blog section, and various free training programs and tutorials.
Investor Carrot's support team can help you with any technical issues with your website. This means you can create a high-converting website with just a few clicks and focus on what matters most, generating consistent leads.
Investor Carrot makes this easy for real estate professionals and property managers by featuring built-in buttons for sharing content on social media pages like Facebook, LinkedIn, and Craigslist.
Additionally, the platform's 3rd party tracking scripts allow for retargeting marketing strategies aimed at leads who have previously visited the website.
Investor Carrot is a powerful tool for real estate investors looking to generate leads and grow their business online. If you are a real estate professional looking to get started with Investor Carrot, here are the steps to follow:
Although Carrot and LeadPropeller are real estate website-building platforms offering similar features, Carrot outshines LeadPropeller in multiple areas.
While both platforms offer templates for website creation, Carrot's templates are more diverse and customizable.
Carrot also allows the seamless addition of a blog with WordPress integrations, unlike LeadPropeller, which requires a separate WordPress account and does not let users keep their domain name upon subscription cancellation.
Although WordPress is a powerful website-building platform, it generally caters to anyone who wants to create a website.
In contrast, Carrot is specially designed for real estate investors and agents, making it a better choice for REI websites. Carrot offers features specifically geared toward the real estate market, such as SEO-optimized templates.
While Restrict Content Pro offers excellent features such as IP restriction, it is only a plugin for WordPress-based websites. In contrast, Carrot is an independent platform with numerous features that make real estate digital marketing effortless.
These include prewritten blogs, keyword tracking, lead management, an SEO tool, and training packages. Carrot also offers social integrations for seamless content sharing on other platforms, unlike Restrict Content Pro, which has limited options for site promotion.
Carrot is a well-established platform that positions itself as a lead generation service. It offers numerous features facilitating successful conversions, such as ready-to-use templates with SEO-optimized keywords and content marketing packs.
In contrast, Done Deal is more of a website provider with a few similar features, such as an SEO tool and a blog integration feature. While Done Deal's plans start at $28, Carrot's plans start at $69, but Carrot provides more value for the money, especially their basic plan.
While HomeVestors is a franchise that specializes in buying homes as they are for cash, Carrot is a website-building and lead-generation service.
Carrot is a platform where agents or investors can build their online presence from scratch, market it, and find cash buyers and sellers.
In contrast, HomeVestors is only suitable for real estate investors selling properties for cash.
Carrot is a lead generation platform with a full range of SEO-based tools. It allows users to create a website, get automated yet quality marketing content, and share it directly to social media through integrated buttons.
RealeFlow, on the other hand, is more of a skip-tracing software with several SEO-based tools, such as integrated direct mail campaigns, custom websites, and property listing pages.
RealeFlow's pricing plans start at $175, making it significantly more expensive than Carrot. Therefore, if someone wants to improve online visibility and attract quality traffic that converts and is affordable, Carrot is a better option.
To get the most out of Carrot, creating a website tailored to your specific real estate niche and the market is essential.
This means using Carrot's customizable templates to create landing pages that target each location, optimizing your content for SEO, and leveraging the platform's social media integrations and retargeting tools to attract and convert leads.
Using Carrot's lead management system to track and follow up with potential clients, you can improve your sales funnel and drive more deals.
Carrot is unique in the real estate industry because it's designed specifically for investors and agents looking to generate more leads and close more deals.
Unlike other website builders and marketing platforms, Carrot provides a range of customizable templates, SEO tools, and content packs specifically geared toward the real estate market.
Additionally, Carrot's lead management system, social media integrations, and retargeting tools help investors track and convert leads more efficiently. While other options are available, Carrot offers a comprehensive platform that provides exceptional value for real estate agents and investors.
Yes, Carrot offers a range of training programs, tutorials, and free resources to help real estate professionals improve their digital marketing skills.
From the SEO Bible to the weekly Pro members' class, investors can learn how to create quality content, optimize their carrot websites, and use social media to drive more leads.
Additionally, Carrot provides access to various prewritten blog posts and content packs that can help investors save time and build a more substantial online presence.
Yes, Carrot Real Estate can be an excellent option for new agents and investors looking to establish an online presence and generate leads.
The platform offers a range of customizable templates and prewritten content, making it easy for users to create a professional-looking website without extensive technical knowledge.
Additionally, Carrot Real Estate provides a range of educational resources and training programs to help new users get up to speed on online marketing best practices.
Carrot is one of the best lead-generation platforms for real estate investors and agents. It allows users with little digital marketing or SEO knowledge to create high-quality, mobile-responsive website designs that convert visitors into leads. The platform enables Realtors to set up instant text message notifications for faster lead communication.
Carrot's content marketing packages free up real estate agents and investors to focus on other essential marketing aspects, such as meeting new clients. The platform features a lead generator with tracking capabilities, an SEO tool, and extensive training options for beginners in the SEO-marketing field.
The risk-free subscription plans cater to all levels of expertise, from the beginner agent to the experienced real estate investor who needs a full suite of SEO marketing tools. Therefore, Carrot is an indispensable addition to any real estate marketing toolset.