Hesel Media Reviews: Get More Out Of Esteban Andrade's Agency

Published on September 22, 2023


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Hesel Media Reviews: Get More Out Of Esteban Andrade's Agency

Hesel Media Reviews: Get More Out Of Esteban Andrade's Agency

Hesel Media by Esteban Andrade is a marketing agency known for its comprehensive services helping real estate investors that span across lead generation, SEO optimization, hyper-branding, and much more. If you want to learn whether this agency is really a powerhouse in the real estate digital marketing sphere, you found the right blog!

In this article, we’ll review everything that Hesel Media has to offer, from their SEO strategies to the effectiveness of their Google and Facebook Ads campaigns. Our goal is to help you decide whether this agency is worth the investment or not, so let's go!

What Is Hesel Media?

What Is Hesel Media

Hesel Media is a marketing and lead generation agency specializing in supporting real estate businesses, particularly in the niche of real estate investment and wholesaling. The founder and CEO of this company is Esteban Andrade, a retired Automotive Engineer that later on turned into a real estate entrepreneur and consultant.

The agency touts itself as the authority and specialist in the field, aiding premier real estate entities locally in securing motivated sellers who are eager to sell their properties through tried and tested lead conversion systems.

A critical aspect of Hesel Media's service is the development of PPC campaigns through Google Ads. These campaigns are crafted to foster long-term achievements by ceaselessly generating leads of motivated sellers. 

Further, they maximize the utility of Facebook Ads to conceptualize rewarding campaigns that facilitate encounters with motivated sellers, a strategy combined with regular retargeting to convert users into potential business prospects. 

Hesel media provides SEO services as well, entailing on-page optimization to solidify the online presence of clients, coupled with off-page SEO techniques to foster trust and authority, ensuring the clientele remains discoverable on Google for many years to come.

In ensuring the viability of the leads generated, Hesel Media stresses the vital role of lead conversion, emphasizing the usage of top-tier campaigns and systems, including leveraging the skills of virtual assistants and inside sales agents as well as deploying high-quality CRMs and automations. 

This is further supplemented by system automation services that guarantee rapid business success through a first-of-its-kind multi-touch sequential marketing automation platform.

How Much Does Hesel Media Services Cost?

Hesel Media encourages potential clients to engage in a free consultation, which lasts for about 15-20 minutes. During this consultation, they aim to showcase how they can assist in adding a minimum of 2 extra contracts per month to increase their business deals.

However, they are not keen to disclose the exact pricing structure. Their website only mentions the opportunity for potential clients to schedule a free consultation to understand how Hesel Media can help in increasing their monthly contracts. 

Given the focus on a personalized consultation, Hesel Media possibly offers customized pricing strategies based on the individual needs and circumstances of each client. It would be advisable to proceed with the free consultation to get a detailed view of the services they offer and potentially receive a quote or pricing breakdown based on your business specifics.

Hesel Media Feature

Hesel Media Feature

Hesel Media offers a variety of services designed to help grow real estate businesses by enhancing their marketing and lead generation efforts. Here are the services they offer:

Google Ads (PPC)

Hesel Media specializes in crafting revenue-driven Pay-Per-Click (PPC) campaigns through Google Ads. They leverage Google's potent intent-based search engine to continuously generate leads of motivated sellers on demand, setting the stage for long-term success. 

By tapping into the significant user base of Google, they ensure a steady influx of high-intent leads, helping real estate businesses thrive in a competitive landscape.

Choosing Hesel Media for PPC is about embracing a comprehensive solution that caters to both the analytic and operational needs of real estate professionals, helping them refresh and recalibrate their approaches to achieve their goals, and grow their business by finding motivated sellers and securing a minimum of 2-5 contracts per month. It embodies the phrase "efficiency and growth.

Facebook Ads

This service is hinged on the extensive user base of Facebook. Hesel Media creates campaigns that precisely target motivated sellers, facilitating a more advantageous exit strategy for their clients. 

Moreover, they adopt retargeting strategies to convert potential leads effectively into motivated inbound conversions, optimizing the campaign's profitability over time and nurturing leads to ensure higher conversion rates.

Moreover, if you're using Hesel Media, you're not just getting a service to create a Facebook Ad; you're getting a partner committed to seeing you succeed. The company automates repetitive tasks, freeing professionals to focus on core activities. It takes care of the technical aspects, too, managing cookies to ensure user privacy and optimizing the media presence to enhance visibility.


Hesel Media's SEO service is a two-fold approach involving on-page optimization and building trust through seasoned off-page SEO techniques. They focus on constructing a solid foundation for your online presence, enabling sellers to locate you on Google for years to come. 

The long-term strategy ensures a sustainable growth trajectory, with a continuous generation of organic traffic from sellers who have a genuine interest in your offerings.

Lead Conversion

Understanding that generating leads and converting them are distinct aspects, Hesel Media brings forth strategies grounded in efficacy and precision. 

They use robust CRMs and automations, in conjunction with virtual assistants and inside sales agents to ensure a high conversion rate. This holistic approach to lead conversion ensures that not only are leads generated but also effectively navigated toward successful closures.

System Automation

To fast-track your real estate investment business's success, Hesel Media offers system automation services from day one. 

They employ a multi-touch sequential marketing automation platform, a first in the industry, to guarantee quick and sustained success. This service assures clients have a well-oiled system working towards generating and nurturing leads efficiently.

In addition, Hesel Media is not just about increasing the quantity of your leads but enhancing the quality. Professionals can drastically overhaul their strategies, utilizing analytics tools to scrutinize the marketplace, identifying competitor moves and optimizing strategies to attract more business by finding motivated sellers and getting them under contract.

The focus is on helping clients achieve a minimum 2-5 contracts per month, aiding them in every step till closing, ensuring a smooth process devoid of spam and other disruptions.


This service is based on the belief in the long-term benefits of establishing you as an authority in your market. Through strategic branding and content campaigns, they work to cement your position in the industry, expecting clients to actively participate in video creation. 

In the competitive marketplace, real estate professionals found a reliable ally in Hesel Media LLC to increase their media presence and streamline backend operations. This media marketing powerhouse stands as a number one choice for those in the real estate field, providing a rich suite of services ranging from content creation to search engine optimization, leveraging both Google search and Bing to their fullest potential.

Team Placement

Acknowledging that a robust team is pivotal to business growth and streamlining their processes and systems, Hesel Media undertakes to find the best personnel for your business, focusing on Latin American remote team members. 

The emphasis here is on securing skilled professionals at a reduced cost without compromising on the quality of output. They ensure these team members share time zones with the US and Canada (facilitating smooth operations) and have the capability to analyze deals, getting them under contract and adding minimum 2-5 contracts per month.

Outbound Marketing

Hesel Media's outbound marketing service is anchored in delivering quality cold calling and SMS marketing. 

They boast a team trained to reach out to highly qualified, motivated sellers and facilitate live transfers to the client's acquisitions team, ensuring the leads are of a quality comparable to PPC marketing leads from Google Ads, thus promising high potential for conversions.

Sales Training

Addressing a critical pain point in the sales process, they offer comprehensive sales training covering various vital skill sets, including negotiation, deal structuring, and objection handling, to aid in the conversion of inbound leads into successful deals. 

The training aims to equip clients with the knowledge and skills to navigate complex sales landscapes successfully.

Done For You Lead Generation

This service stands on the promise of managing everything for you, facilitating focus on the most critical aspects of your business. 

They promise an impressive ROI, delivering exclusive, motivated seller and cash buyer leads through strategic and data-driven advertising, ensuring a seamless pipeline filled and converted automatically.

Pay Per Seller Lead

An upcoming service offers a pay-per-lead framework, capitalizing on various platforms to garner leads, with a commitment to strategic and data-driven advertising. 

It promises an autopilot system for filling and converting your pipeline, offering a refund based on stipulated criteria, and targeting enhanced net profit.

Done With You Elite Coaching Program

The coaching program is designed as an 8-week collaborative training, elucidating the intricacies of their processes through weekly coaching calls and a dedicated Facebook group for support, empowering clients to assemble their in-house teams, essentially facilitating a learning and growth journey with expert guidance.

Hesel Media Pros and Cons

Hesel Media Pros and Cons

Hesel Media, although already a robust platform, still has things to improve. To weigh whether this is for you, here's its pros and cons.

Hesel Media Pros

  • Expertise in Real Estate Marketing: Hesel Media positions itself as the #1 marketing and lead generation authority in the real estate business, indicating a high level of expertise in this field.
  • Comprehensive Service Offering: They offer a wide range of services, including Google and Facebook Ads management, SEO, keyword research, lead conversion, system automation, branding, team placement, outbound marketing, and sales training, allowing clients to get a comprehensive solution under one roof.
  • Focus on Conversion: Besides just lead generation, they also emphasize lead conversion, ensuring that the leads generated are effectively converted into deals.
  • Advanced Technologies: They make use of advanced technologies such as multi-touch sequential marketing automation platform and robust CRM systems to guarantee quick success in real estate investment businesses.
  • Customized Solutions: The mention of services such as hyper-branding, team placement, and tailored sales training indicates that they offer customized solutions to meet individual business needs.
  • Training and Coaching: Hesel Media offers an elite coaching program to help clients understand the ins and outs of their processes and to assist in team building, implying a hand-holding approach in helping clients succeed.
  • Refund Policy: The upcoming "Pay Per Seller Lead" service has a refundable criteria, indicating a client-friendly approach.
  • Free Consultation: Hesel Media offers a free 15-20 minute strategy session which can help potential clients understand the value they can bring to their business before they decide to invest in their services.
  • Flexible Scheduling: Clients who are not comfortable booking a specific time for consultation through the calendar have the option to fill out a contact form and wait for Hesel Media to reach out to them to schedule a convenient time to chat.
  • Great Customer Service: The company's customer service is designed to facilitate interaction, where one can anonymously get answers to questions you might have, hire expert consultants, and even get leads through a rep who understands the ins and outs of the industry. It’s also a hub to foster B2B relationships, providing resources for wholesalers and sales engineers to focus on what they do best — closing deals.

Hesel Media Cons

  • Geographically Limited Team Placement: Their team placement service focuses on Latin American remote team members, which might not be appealing to clients looking for more geographically diverse teams.
  • Lack of Transparency on Pricing: There is no explicit information available about the pricing of Hesel Media's services, which might make it difficult for potential clients to make an informed decision if they do not book a consultation.

How To Use Hesel Media

Using Hesel Media for real estate involves taking advantage of a range of services designed to boost your business’s growth and maximize its potential in the real estate market. 

In order to escalate your real estate business, Hesel Media applies several strategies such as utilizing Google Ads to create revenue-driven motivated seller PPC campaigns leveraging Google's potent search engine. This aims to foster long-term success by constantly generating motivated seller leads on demand. 

They also tap into the widespread user base of Facebook to develop profitable campaigns targeting motivated sellers, turning them into inbound conversions through regular retargeting.

SEO optimization is yet another strategy where the groundwork of your online presence is laid with On-Page Optimization, subsequently cultivating trust and authority through seasoned Off-Page SEO techniques, thus facilitating sellers to find you on Google for the foreseeable future.

A significant focus is placed on lead conversion, ensuring not just the generation of leads but also their conversion through leveraging various resources such as Virtual Assistants and Inside Sales Agents, all backed by robust CRMs and automations. 

They foster business growth through Hyper-Branding by setting you up as an authority in your market, implementing strategic branding and content campaigns in tandem with lead generation and conversion campaigns.

Adding to the infrastructure is system automation, giving you access to processes and systems from day one, promising quick success in your real estate investment business through a multi-touch sequential marketing automation platform. Team placement is also facilitated by finding adept team members from Latin American regions promising skills at lower costs.

They boast a proficient team for outbound marketing, delivering quality cold calling and SMS marketing, engaging highly qualified motivated sellers, and transferring them to the client’s acquisitions team. Alongside, there is an emphasis on sales training covering a range of crucial sales skills to facilitate the conversion of inbound leads into deals.

Hesel Media Alternatives

Hesel Media Alternatives

Aside from Hesel Media, there are other platforms that can help you streamline your real estate business. Check them out below!

Hesel Media vs. Lab Coat Agents

Lab Coat Agents is the largest online real estate community where agents can find a variety of resources and connect with others in the industry. Their website offers a rich array of content including a blog where real estate agents can access training materials, news updates, tools, and engage with a community of like-minded professionals.

In addition to their online platform, they maintain a presence on social media platforms such as Facebook, where they host groups and pages for professionals in the real estate sector to network and share knowledge.

Hesel Media vs. Luxury Presence

Luxury Presence is a company that specializes in creating premier websites and providing marketing services tailored for the real estate. Their offerings include creating high-quality websites to facilitate real estate businesses and their marketing needs. 

Apart from website creation, they also host a blog section where they offer guides and tips on various topics such as real estate email marketing, building the perfect agent website, and community guides best practices in 2023. These resources can potentially help real estate agents stay updated with the latest trends and best practices in the industry.

Hesel Media vs. Happy Grasshopper

Happy Grasshopper provides various services and resources tailored to real estate professionals to aid them in their marketing efforts. This includes writing marketing content specifically for real estate agents, helping them with follow-ups through a feature named "LCA Nurture", and offering resources on recruiting, retaining, and growing real estate brokerages. 

Moreover, they have initiatives such as offering free content for realtors and organizing webinars to discuss strategies like how to secure listings in a competitive real estate market.

Summary: Is Hesel Media Worth the Investment?

Esteban Andrade's Hesel Media agency is, without a doubt, an embodiment of innovation and results-driven strategies in the competitive real estate digital marketing space. From leveraging the immense potential of SEO and PPC to creating groundbreaking hyper-branding campaigns, Hesel Media has it all.

If you want your business to be equipped with tools, strategies, and a dedicated team working tirelessly to navigate the realms of digital marketing, consider using Hesel Media!

On the other hand, if you have all bases covered and only need help with motivated seller leads, connect with us at Property Leads! We offer SEO-generated seller leads on a pay-per-lead basis and we sell them exclusively.

Fill out the form below to start getting motivated seller leads from us!


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