Best SEO Company For Real Estate [Real Estate SEO Services]

Published on February 17, 2023

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Best SEO Company For Real Estate

Best SEO Company For Real Estate

It's no secret that the competition in the real estate market is fierce. That's why, if you're a real estate agent or broker looking to get ahead, you need to ensure you have the right SEO company. Finding the best SEO service for real estate can make all the difference in getting your listings seen and helping you get more leads.

Real estate SEO services have the experience, expertise, and resources to give you the edge you need to stand out in today's competitive market. With their help, you can get more traffic to your listings, get better rankings in search results, and increase your online visibility.

With the right SEO strategies and tactics, you can get the edge you need to get ahead in the real estate industry.

What Is Search Engine Optimization and How Does It Work

SEO or search engine optimization is the practice of optimizing your website or blog to rank higher in search engine results pages (SERPs). When people search for information related to your website, you want it to show up at the top of the search results so that they can quickly and easily find what they are looking for quickly and easily.

With millions of websites on the internet, making sure your website stands out and can be easily found by people looking for the information you provide is essential. SEO helps search engines understand your website and what information is relevant to your audience.

This makes it easier for your website to rank higher in search results, leading to more traffic, leads, and sales.

What Is Search Engine Optimization and How Does It Work

How Does SEO Work

Search engines use complex algorithms to determine which websites should rank higher in search results. SEO involves making changes to your website and its content to make it more appealing to search engines. Here are some of the ways SEO works:

1. Keyword Research

Keyword research is an essential part of search engine optimization work. It involves studying and analyzing the words and phrases people type into search engines when looking for a product, service, or information. By understanding how people search, you can determine the keywords and phrases most likely to attract potential customers to your website.

It would be best if you also looked at the search volume of each keyword to determine how many searches are conducted for that keyword. This can help you decide which keywords have the most potential to generate leadsand sales.

2. On-Page Optimization

On-page SEO ensures that your website contains all the elements search engines look for when ranking sites. This includes optimizing your titles, descriptions, meta tags, and images, URLs, and other content. It also involves making sure your website is fast and mobile-friendly.

On-page SEO starts with keyword research. This involves looking at the topics and phrases related to your website and finding the most popular ones. You can use tools like Google Keyword Planner to help you determine the most popular keywords.

Once you've identified the most popular keywords, you can use them in your titles, descriptions, meta tags, and content.

On-Page Optimization

Next, you'll want to ensure your website is fast and responsive. This includes ensuring all your images are compressed, your page loads quickly, and your website is mobile-friendly. You can use tools like Google PageSpeed Insights to check your website's speed and performance.

The next step in on-page SEO is to ensure that your content is well-written and relevant. This means making sure your pages have high-quality content that is both informative and engaging. You should also include internal and external links to other websites and pages related to your topic.

3. Link Building

Link-building helps to boost your website's ranking in search engine results, which helps to bring in more organic traffic. It involves creating links from other websites to yours, which shows search engines that your content is relevant and valuable.

This helps to increase your website's credibility, trustworthiness, and overall visibility.

Link-building is typically done by creating content on other websites that link to yours. This could be through guest blogging, creating infographics, or writing press releases.

It could also involve building relationships with other websites and influencers willing to link to your content. You can also use backlinking tools to help create more links.

4. Content Creation

Creating content for SEO purposes can be a powerful tool for businesses to increase their visibility online and drive more organic traffic to their website. The process involves creating content optimized for search engine algorithms and tailored to target specific keywords and phrases.

Creating content for SEO starts with researching the best keywords and phrases to target. This includes looking into what words and phrases are used in searches related to your business and its services or products.

Once you have identified the target keywords, you can then create content around these topics. This content can include blog posts, articles, social media posts, press releases, or any other form of content that can be shared on the web.

5. Monitoring and Measuring Results

Monitoring and measuring results allow businesses to evaluate their SEO campaigns' effectiveness and if changes need to be made. The first step is to set clear objectives and goals. This could include increasing traffic, improving search engine rankings, or increasing conversions.

Once these goals are set, businesses can track their progress over time to see whether the desired results have been achieved. Analytics tools such as Google Analytics or SEMrush can measure the performance of SEO campaigns.

These tools provide valuable data that can be used to measure key performance indicators such as organic search traffic, website visits, and conversion rates. This data can also identify areas that need improvement, such as low-performing keywords or topics.

Monitoring and Measuring Results

Why Are SEO Services Important for Real Estate Agencies, Brokers, and Agents?

The United States has over 3 million active real estate license holders, as estimated by the Association of Real Estate License Law Officials (ARELLO). How driven are the sales? 46% of clients search online, and 90% research before they contact the company or complete the transaction. 28% of search results result in transactions on the Internet with local businesses. 70% of searchers don't get past a page on a page.

Your real estate business's web-based presence must be identified and recognizable by customers. By implementing real estate SEO, you can ensure that more people see it and that it is more likely to be clicked on.

This increases the chances of people visiting your website and learning more about your services. Real estate SEO also helps ensure that your website is user-friendly and easy to navigate, which can help keep people on your website longer.

What Do Real Estate SEO Experts Do?

What Do Real Estate SEO Experts Do?

Real estate SEO experts specialize in improving a real estate business's online presence through search engine optimization tactics.

These experts aim to help real estate agents and businesses reach more potential clients by appearing at the top of SERP when people perform online searches related to real estate.

Real Estate SEO Experts Tasks

1. Research

A real estate SEO expert research the real estate market, target audience, and competition to identify the most effective SEO strategies for a particular business.

2. Keyword Optimization

They identify the most relevant keywords for the real estate business and optimize website content, meta tags, and other elements for those keywords to increase search engine visibility.

3. On-page Optimization

Real estate SEO experts perform on-page optimization by improving website structure, creating valuable and relevant content, and ensuring the website is user-friendly and easy to navigate.

4. Link Building

Link building is an essential part of SEO. A real estate SEO expert develops a strategy to acquire high-quality backlinks from authoritative websites to improve a website's authority and visibility in search engines.

Link Building

5. Analytics Tracking

They track and analyze website traffic and rankings to determine the success of their SEO efforts and make data-driven decisions on future strategies.

6. Local SEO

Local SEO is critical for real estate businesses because potential clients usually search for real estate services in their specific location. Real estate SEO companies ensure a website is optimized for local search, including claiming and optimizing Google My Business listings.

7. Content Creation

SEO experts manage content creation by researching topics, creating content outlines and calendars, and creating content optimized for search engine algorithms.

8. Mobile Optimization

With the increasing use of mobile devices for online searches, SEO experts ensure that a website is optimized for mobile devices to provide an optimal user experience.

10 Best Real Estate SEO Company

1. SEO Meets REI


SEO Meets REI is a company that provides real estate SEO services to real estate investors who want to outrank their competitors.

Keith and Andy, successful real estate investors, run the company. They have taken their investor sites from 0 to 1000+ SEO leads per month and now offer their expertise to help others do the same.

SEO for the real estate industry differs from SEO in other niches, which is why most real estate investors fail at SEO. This can happen through relying on SEO agencies, SEO courses, or attempting to do it themselves.

The company's real estate SEO services include keyword research, link building, local SEO, and real estate website optimization. These services are designed to help real estate websites rank higher in SERPs and generate more leads.

SEO Meets REI's team of experts has extensive experience in the real estate industry and knows what it takes to create a successful SEO strategy for real estate agents, agencies, and companies.

2. Property Leads

Property Leads

Looking for a better way to find motivated seller leads that actually convert into deals? Property Leads is the first and only pay-per-lead platform using SEO to generate the highest converting motivated seller leads.

The platform offers three key benefits that make it a game-changer for real estate investors. Firstly, it provides SEO leads with the highest profit per deal and conversion ratio. This means that investors can close more deals with fewer sellers and earn more money.

Secondly, the leads have less competition because the sellers' search for a cash offer begins and ends on the platform.

Lastly, every lead to the platform actively seeks a solution to their real estate problem, making it easier for the investor to close the deal.

The platform guarantees the quality of its motivated home seller leads and offers a refund for any mobile home, MLS, wholesaler, duplicate, or spam leads.

3. Carrot


Carrot, also known as Investor Carrot, is a subscription service that allows real estate professionals such as investors and agents to build websites for various purposes such as buying properties, selling properties, creating a buyers list, and branding their company.

Carrot is well known for its expertise in SEO, performance, and ROI, making it an effective solution for building online credibility and driving traffic and submissions through your website. With Carrot's SEO tool, ranking your real estate website becomes easy.

Whether a beginner or an SEO expert, you will find the tool helpful in optimizing page titles, meta data, and on-page SEO to increase organic traffic and online visibility.

The tool also offers real estate SEO strategies, keyword research, and suggestions for on-page SEO to help you rank higher in search results and increase web traffic.

With Carrot's digital marketing resources, such as the SEO Bible and Content Marketing Roadmap, you can become an SEO expert and attract more potential clients to your real estate business.

Whether you are a real estate agent or a real estate agency, Carrot offers the necessary tools to establish your presence in the real estate world and improve your business online.

4. Ahrefs


Ahrefs is a powerful SEO tool that can help investors, agents, agencies, and companies improve their search engine visibility. It allows them to track their website's ranking, monitor their backlinks, and perform keyword research to target the right keywords for their niche.

This information is crucial in developing an effective real estate SEO strategy that will help drive more organic traffic to their site.

One of the critical features of Ahrefs is its ability to monitor the performance of local SEO, which is especially important for real estate agencies targeting prospective home buyers in specific geographic areas.

With Ahrefs, you can keep a close eye on your website's ranking and adjust your strategy to maintain or improve its position in search engine results.

Ahrefs offers a wealth of resources and training materials, including a blog and an SEO training course, to help users maximize the effectiveness of their SEO tactics.

Ahrefs is an essential real estate SEO tool for investors and agents looking to improve their search visibility and reach more interested buyers.

Its advanced features and excellent customer support can help real estate companies get the most out of their marketing dollars and achieve better results for their website's content.

5. SEMRush


SEMRush is a powerful tool for real estate SEO. It can help real estate businesses and SEO experts improve their SEO strategies and drive more website traffic.

It provides a suite of SEO services, including keyword research, link building, and technical SEO analysis. These features can help real estate companies and their SEO agencies improve their search engine rankings and visibility.

For local SEO efforts, SEMRush provides tools to improve the real estate company's Google Business Profile and optimize their website for targeted keywords and their target audience. This can result in better search rankings and more website traffic from prospective home buyers interested in their real estate services.

SEMRush also provides a detailed analysis of competitors' SEO strategies, allowing real estate businesses and their SEO agencies to see what's working for their competition and implement similar tactics to improve their SEO efforts.

Additionally, SEMRush's SEO analysis can help real estate companies identify any technical SEO issues with their website that might be holding them back from better search rankings.

6. SerpRobot


SerpRobot is a real-time tool to help you track your website's SERP. As a marketing manager or an SEO professional, it is crucial to know your website's SERP to optimize your online search results.

SerpRobot focuses on providing you with important ranking factors such as your domain's rank, volume, change, average position, and more. You can also compare your website's ranking with many other websites to see how you stack up against the competition.

The tool also provides visual representations of your search results in line graphs and allows you to leave notes for future reference.

Additionally, you can set up automatic real-time email alerts and scheduled PDF email reports, making it easy to stay informed about your website's ranking.

SerpRobot is an essential tool for any real estate firm that wants to improve its organic search results and attract qualified leads.

7. SurferSEO


Surfer SEO is a platform to help you rank better in Google search results by improving your content. It comprehensively analyzes the top 48 results for a keyword and displays data on various parameters, including word count, content score, backlinks strength, and more.

The foundation of SurferSEO's SEO strategy is to create quality content that is relevant, informative, and optimized for search engines. By doing so, they help real estate businesses establish a solid online presence and reach their target audience.

In addition to quality content, SurferSEO implements other local SEO strategies using keyword optimization and backlinking to improve the ranking of real estate websites on search engines.

It has five main components: SERP Analyzer, Content Editor, Auditor, Domain Planner, and Keyword Research.

  • SERP Analyzer: The platform's backbone, providing the data that the Content Editor and the Auditor rely upon.
  • Content Editor: Provides guidance to create content by analyzing top pages for your target keyword.
  • Auditor: Examines and improves existing content on your site.
  • Domain Planner: Generates keyword clusters to guide you in creating multiple pieces of content.
  • Keyword Research: A keyword research tool to find relevant keywords that enable users to search, analyze, and compare keywords related to their website, product, or service. This provides information such as search traffic, competition, keyword difficulty, and related keywords.

8. SEOQuake


SEOquake is a free browser plugin that provides valuable insights into your real estate SEO efforts. This tool is compatible with Mozilla Firefox, Google Chrome, and Opera and can analyze organic search data with a click.

It is an essential tool for real estate agents and businesses who want to improve their online presence and attract more organic traffic.

One of the most significant advantages of SEOquake is its ability to analyze SERP data, which helps you understand where you stand against your competitors. This information can help you determine what changes you need to make to improve your website's ranking on Google search.

The plugin also provides an SEO Audit, which checks for technical issues affecting your website's performance.

The SEOquake plugin also includes a Keyword Density report, which breaks down landing pages by keyword and can help you discover your competitor's target keywords.

The Internal and External Link reports assist in finding the links present on a landing page, revealing valuable information about navigation tactics and possible partnerships used by your competitors.

SEOquake is a valuable resource for real estate SEO experts and marketing managers. The plugin provides quick and easy access to analytical data for web pages, making it easier to understand and improve your website's on-page SEO.

9. Moz


Moz Pro is a comprehensive suite of SEO tools designed for small businesses, freelancers, and larger organizations looking to manage their organic search. Moz Pro covers the core areas of SEO but focuses on link analysis and keyword research, offering less depth on technical SEO.

Despite this, Moz Pro still offers a robust set of features, making it one of the most approachable tools for those who want an overview of important SEO metrics.

Keyword Explorer is one of the standout features of Moz Pro and is considered one of the best keyword research tools on the market. It calculates critical metrics, including the popularity of a search query, its difficulty ranking, and related questions to consider.

Moz Pro also includes a Priority score for each keyword, which helps quantify the keyword's importance for the business. The Keyword Suggestions feature is also fantastic, taking a source keyword and recommending new topics to target, which can be added to the keyword list and tracked over time.

Link Explorer is another standout feature of Moz Pro. It contains an index of over 40 trillion links, making it possible to conduct an in-depth assessment of the site's backlink profile.

Moz Pro also offers its site crawler, Site Crawl, which is effective for spot checks and routine crawls. It highlights many serious technical issues, including response code errors, missing title tags, and faulty redirects.

The main Moz Pro interface is clean and straightforward to navigate. The MozBar Chrome extension, on the other hand, brings Moz Pro's tools into the browser, overlaying data on Google search results while browsing.

10. Majestic


Majestic is a comprehensive SEO tool to help you understand and improve your internet search positioning. Majestic's platform is built on an enormous Link Intelligence database that contains approximately 9 trillion unique URLs.

This database is constantly updated, with millions of new sites and articles added every day, making it one of the largest and most comprehensive databases of links between websites on the internet.

Majestic offers a variety of valuable features, including the Site Explorer tool, which allows users to visualize stats such as their number of referring domains and external backlinks and how those numbers have changed over time.

The Majestic system is user-friendly, with most tools accessible through the user's profile and a simplified interface for examining backlinks available through a Google Chrome plugin.

The Majestic interface is clean and attractive, with a simple color scheme, large stats, and diagrams that first draw the user's eye to the most critical information.

Its Backlink History checker makes it easy for users to interpret data on the number of backlinks a web page receives from trusted sources. Additionally, the Topical Trust Flow score illustrates the topical relevancy of a web page.

Conclusion: Real Estate SEO Experts

By partnering with the right SEO company, you can maximize your online visibility, generate more leads, and ultimately increase your ROI. Many factors are involved in choosing the right SEO company, and selecting the one you trust to deliver high-quality results is essential.

With a properly-executed SEO strategy, you can get the best return on investment and achieve your desired results. So don't wait any longer, and start optimizing your website today!

And if you're an investor looking for real estate leads? Property Leads offers exclusive property leads that are pre-vetted and qualified, so you can quickly identify the best deals and make an informed decision.

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