REI Sales Academy Reviews: Is John Martinez's Course Legit?

Published on September 28, 2023

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REI Sales Academy Reviews: Is John Martinez's Course Legit?

REI Sales Academy Reviews: Is John Martinez's Course Legit?

The REI Sales Academy, the brainchild of the noted sales expert John Martinez, promises a comprehensive training program based on ethical sales tactics to aid real estate professionals in their journey to success. But does it truly live up to the expectations, and more importantly, is it worth the investment? 

In this review of the REI Sales Academy, we scrutinize the ins and outs of John Martinez’s flagship course, aiming to provide prospective enrollees with an unbiased viewpoint, underlining both its strengths and potential shortfalls. 

Join us as we unpack whether the REI Sales Academy really lives up to its promise of delivering unmatched sales training, helping real estate professionals close every "closable" deal.

What Is REI Sales Academy?

What Is REI Sales Academy?

The REI Sales Academy is a well-regarded sales training program specifically designed for the Real Estate Investment (REI) industry in the U.S. This academy was established in 2014 by the nationally recognized sales expert, John Martinez. 

Over the years, it has garnered a reputation as one of the most effective REI sales training programs in the country, a status affirmed by investors, acquisition agents, top mastermind groups, and educators.

The academy steers away from old-school, pushy, and manipulative sales techniques. The main difference between the two is that this course promotes a simple and repeatable step-by-step sales process that is both ethical and incredibly effective. 

The end goal of this training program is to equip participants with the skills necessary to close every "closable" lead, ensuring they do not lose potential deals to competition, stalls, or objections. 

The strategy they endorse encourages a pressure-free and ethical selling system that not only makes participants feel good but also encourages doing good.

In terms of structure, the academy offers a range of resources (online content) and sales academy training formats to aid learning and implementation of the sales process they advocate for. This includes live weekly Master's Classes ensuring fresh and up-to-date training, access to scripts and talk tracks to aid in sales discussions, and a sales playbook that can be customized to fit personal or company use. 

Furthermore, it offers actual sales call recordings to hear the sales process in action with real sellers, fostering a practical learning environment. Remarkably, once you purchase a training package, you gain unlimited training access, allowing current and future employees to benefit indefinitely.

How Much Does the REI Sales Academy Course Cost?

The REI Sales Academy candidly states on its website that its training is not "cheap", implying a considerable financial commitment to access its resources and training modules.

Despite the relatively high cost of enrollment, the REI Sales Academy endeavors to ensure value for money through its resources and training facilities that leverage ethical and effective sales strategies. 

In addition to the training program, the academy attempts to offer a cushion to the substantial enrollment cost by extending $997 worth of bonus REI acquisition resources to the attendees. 

This bonus includes a series of instant downloads such as the Lead Manager Scripts, Magic Text Message Template, and the Top 6 Questions to Ask a Seller, aimed at helping professionals efficiently convert leads into contracts and excel in the real estate industry.

REI Sales Academy Features

REI Sales Academy Features

To help you understand why more and more investors are enrolling in this course, go ahead and check out its full features below.

Training Modules

The training incorporates various modules, each targeting specific areas of sales:

  • The Kickoff: Identifying and rectifying areas that are not working well.
  • The Perfect Sales Call: Structuring an ideal REI sales call with exact scripting for quick wins.
  • Setting the Stage: Techniques to ease sales pressure and reduce prospect anxiety in the initial moments of interaction.
  • Motivating & Creating Urgency: Harnessing questioning strategies to motivate sellers and create a sense of urgency to act.
  • Overcoming Resistance: Learning to navigate prospect resistance effectively without discomfort.
  • Eliminating Deal Killers: Quick strategies to identify potential deal-breakers and finding ways to move past them.

Step-by-Step Sales Process

The REI Sales Academy offers a predictable, consistent, and reliable system for buying houses. This structured approach ensures that learners can gain a comprehensive understanding of the sales process in real estate investment, fostering confidence in securing deals while also spending less time.

Live Weekly Master’s Classes

These classes ensure that the training remains fresh and up-to-date, facilitating learning through live interactions with experts in the field. This continuous learning model promises that the trainees always have the most current information at their disposal.

Scripts and Talk Tracks   

Participants are provided with scripts and talk tracks to aid their sales conversations, helping them articulate effectively and navigate discussions adeptly. This tool can be customized to resonate more with individuals, promoting a more personalized approach to sales.

Unlimited Training

Once enrolled, individuals have the benefit of ongoing training for themselves and their teams, a feature that underscores the academy’s commitment to providing long-term value through education.

Actual Sales Call Recordings

The academy offers recordings of real sales calls, giving trainees the opportunity to learn from real-world scenarios and understand the practical application of the strategies taught during the training.

Sales Playbook

The sales playbook is a customizable resource that can be adapted to suit both individual and company needs, providing a valuable reference point for handling different sales situations effectively.

Special Techniques

Techniques to eliminate competition, adopting a pressure-free and ethical selling system, and learning how to close every "closable" deal are distinct features of the training. These techniques promise a competitive edge, emphasizing ethical approaches to sales.

$997 in Bonus REI Acquisitions Resources

This includes resources such as the "21-Day REI Sales Challenge" and instant downloads of “Lead Manager Scripts & The Magic Text Message Template” and “Top 6 Questions To Ask A Seller.

REI Sales Academy Pros and Cons

It is essential that you weigh the pros and cons of REI Sales Academy first before investing your money in it. To help you out, read the detailed list of its pros and cons below.

REI Sales Academy Pros

  • Expertise and Reputation: The Academy was established by a nationally recognized sales expert, John Martinez, and has garnered positive reviews and references from top mastermind groups and investors. Prospective students can have a degree of confidence in the quality and effectiveness of the training, given the academy's strong reputation and positive reviews.
  • Comprehensive Training: The academy offers a broad range of training modules covering various aspects of REI sales, from handling initial contact to effectively closing deals. This comprehensive training approach ensures students are well-prepared to handle the diverse scenarios they will encounter in their REI sales careers.
  • Supportive Resources: Students receive access to a variety of supportive resources, including sales call recordings, sales playbooks, and scripts. These resources can serve as invaluable tools in helping students learn and master the complex REI sales landscape.
  • Unlimited Training: Once enrolled, students have the ability to train all current and future employees indefinitely. This offers exceptional value as it means that a single course purchase can benefit a business long-term, fostering consistent training and development across a growing team.
  • Ethical Approach to Sales: The academy teaches sales tactics that are ethical and not pushy or manipulative, promoting a pressure-free selling system. Adopting ethical sales tactics not only enhances a business’s reputation but also fosters trust and long-term relationships with clients.

REI Sales Academy Cons

  • High Payment Cost: The academy acknowledges that its courses are not "cheap." High financial commitment may be a barrier to entry for individuals or small companies with limited training budgets.

How To Use REI Sales Academy

How To Use REI Sales Academy

The curriculum at the REI Sales Academy is designed to be comprehensive, providing learners with a wide array of tools and techniques to navigate the real estate industry effectively. 

By focusing on essential aspects such as creating urgency in potential sellers, overcoming resistance, and eliminating factors that could potentially kill a deal, professionals are equipped to handle a variety of scenarios they might encounter in the field. 

The training sessions cover critical areas including, but not limited to, motivating clients, setting the stage for fruitful interactions within the first few seconds, and masterfully navigating objections and resistances that come their way. 

In addition to structured training modules, the Academy offers live weekly master classes to ensure the training material remains fresh and up-to-date, accommodating the ever-changing dynamics of the real estate market. 

This ensures that professionals are not learning outdated techniques but are instead equipped with knowledge that is relevant to the current market conditions. 

The thing about this training is that it aims to empower professionals to secure deals effectively, even in scenarios where they might not be presenting the highest offer, showcasing the understanding that the academy has towards real estate sales and the innovative approaches it instills in its learners to emerge victorious in such situations.

Another notable aspect is the Academy's emphasis on not just individual growth but also on fostering a conducive environment for business expansion. By encouraging professionals to replace themselves in acquisitions and sales training roles, it nudges them towards focusing on areas where they can add the most value, essentially promoting a mindset of working on the business rather than in the business. 

This approach could potentially lead to sustainable growth and scaling, providing a roadmap for professionals to transcend individual sales roles and grow into business leaders in their own right.

However, while the academy promises to help professionals close every “closable” deal, it is essential for potential learners to approach this with a grounded perspective. The real estate landscape is replete with unpredictable elements, and while training can significantly enhance one’s skills and abilities, it might not guarantee success in every endeavor. 

Furthermore, the high pricing of the training program is an important consideration, and professionals should meticulously evaluate the potential return on investment before deciding to enroll.

REI Sales Academy Alternatives

REI Sales Academy Alternatives

Looking for more courses or coaches to set you up for real estate success, be sure to check out some of the best below!

REI Sales Academy vs. Sales Disruptors

Sales Disruptor offers a variety of training and resources designed to help salespeople overcome challenges and improve their sales strategies to ultimately close more deals and increase their earnings.

At the core of the Sales Disruptor initiative is a commitment to providing education and training through a structured sales process, which claims to potentially increase closings by up to 50% in just four weeks. 

This sales process emphasizes a systematic, repeatable, ethical, and consistent approach to selling, which can meet customer needs more effectively. By learning not to "wing it," and instead following a proven method, real estate professionals can handle objections anytime and close more sales without increasing their marketing budget.

One of the significant components of Sales Disruptor is the community it fosters. The Sales Disruptors Community offers live sales training, courses taught by experienced salespeople, with the objective to enhance sales skills. 

This community aspect not only provides education but also enables networking opportunities with peers and “sales assassins” who can provide tips and strategies to help real estate professionals "improve their game".

Another important offering is the Sales Leadership 2.0 which aims to equip leaders with strategies for recruiting, hiring, training, and retention to build a high-functioning and successful sales team. This can be particularly useful for real estate agencies looking to grow and maintain a competitive edge in the market.

REI Sales Academy vs. Fortune Builders Mastery

Fortune Builders Mastery is a comprehensive educational and mentoring program designed for real estate investing students who aspire to take control of their financial futures through real estate investments. 

It stands out by leveraging the "Power of Proximity," giving students access to a team of expert coaches who have collectively completed thousands of real estate deals, each specializing in different niches, providing a substantial competitive edge to budding real estate professionals.

One-on-one mentoring and support are some of the main features of the Fortune Builders Mastery program. Students have access to a range of support structures, including an on-demand coaching system, email support, an emergency phone hotline, and regular one-on-one coaching appointments. 

This ecosystem ensures that students receive timely help and guidance, including deal submission reviews to avoid costly mistakes and the creation of customized business plans to tailor strategies to individual goals.

REI Sales Academy vs. REI Institute

REI Institute guides agents to speak the language of investing fluently, facilitating advanced lead-generation techniques that can essentially eliminate competition.

Not just that, it nurtures agents to foster relationships with clients, transforming their business landscape entirely.

At the REI Institute, professionals are also armed with exclusive tools essential for analyzing and interpreting data impacting investment decisions. These tools are not just add-ons; they are gateways to set oneself apart in a crowded market, helping agents do more deals and create a unique identity in the industry.

Furthermore, the investor resources available from this course give agents the knowledge and ability to raise their sales volume through a network of investor clients. The institute crafts agents who can analyze properties like no veteran in the field, offering a deep dive into the real estate investment landscape.

REI Sales Academy vs. Coach Carson

Coach Carson, popularly known as “Chad”, reaches out to aspiring and established real estate professionals with a guiding hand, helping them navigate real estate investing with ease. 

At the very core of Coach Carson’s initiative is to help individuals break free from the financial grind leveraging the powerful tool of real estate investing. As a new investor, you are guided by Chad to establish a solid groundwork by learning the essential tricks of the trade, averting major pitfalls, and securing your initial properties.

Following the initial setup, you are trained to foster your wealth, income, and freedom through the mastery of real estate skills encompassing deal analysis, creative financing, negotiation, property management, bookkeeping, and beyond.

To facilitate your journey, Coach Carson offers free rental property tools, inclusive of a cheat sheet detailing 12 proven strategies for finding rental property deals and a customized rental property calculator.

REI Sales Academy vs. Laura Alamery

Laura Alamery is not just a coach but a trusted guide whose expertise spans over 30 successful years in the real estate industry. She stands as a mentor ready to guide others, instilling in them the power of knowledge and the courage to face and overcome their fears. 

Through mentorship programs that cater to various levels of readiness and aspiration, she readies individuals not just to enter the real estate investment industry but to make a  sustainable success and growth.

For those wanting to start their real estate journey with limited financial resources, Laura provides guidance on how to take the first steps with little to no money. 

Moreover, for individuals who want to elevate their real estate investment endeavors, Laura is ready to provide guidance as well.

Summary: Is REI Sales Academy Worth the Investment?

The REI Sales Academy, under the leadership of John Martinez, has been tagged as a powerhouse in real estate sales training. Boasting a lot of tools and strategies, it promises to equip real estate enthusiasts with the skills necessary to thrive in the fiercely competitive market. 

While the academy offers ethical and pressure-free sales techniques, it comes with a premium price tag. That said, you have to really consider your budget before enrolling in this course.

If you want to skip the hassle of enrolling in several courses in order to get leads, check us out at Property Leads. We offer highly motivated seller leads at a reasonable price and we’ll also send them to you exclusively.

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