If you’re not using SMS marketing for your real estate business, you’re missing a lot of potential leads. Some CRM software already comes with this feature, but if yours does not, you need to avail of a third-party software or service to start text-blasting your contacts.
One of the most highly rated SMS marketing platforms is Smarter Contact. If you’re interested to use this software but are unsure whether it is worth the investment, check out the rest of this review!
Smarter Contact is primarily an SMS marketing platform for real estate professionals including real estate agents, real estate investors, wholesalers, flippers, etc. It is also an all-in-one CRM that can help you manage your leads and close more deals.
Aside from an SMS text messaging online platform that can help companies communicate with leads, Smarter Contact also has solutions for general sales and marketing, even promotion, staffing, automotive, gym and fitness, and lending. Moreover, they have a ringless voicemail feature, accurate skip tracing, reporting, calendar, custom campaigns, and integrations.
Smarter Contact has a mobile app or mobile version that enables users to connect with their leads wherever they are as long as there is an internet connection. This mobile app directly connects to your CRM so you don’t have to bounce between multiple software to get updated about your leads.
As of writing, this awesome platform is set out to release and implement software Smarter Contact 2.0. Some of the new features of this upgrade software version include a more efficient CRM, a very friendly user interface, and a calling feature direct from the CRM.
Smarter Contact offers a fee 7-day trial if you want to test out their SMS marketing services. After the free access and you still want to continue using the SMS platform for your real estate business, you can choose among their three plans: Starter, Ninja, and Top G.
The Starter plan, as the name suggests, is for entry-level real estate professionals. Meanwhile, Ninja has more added features for those who want to scale their business. Their Top G plan which is the most popular is for large companies or investing businesses.
Check out the pricing of each plan and the features you’ll get from them below:
Before you choose a plan and invest in Smarter Contact, you should first know about what you're getting out of this platform. Here are the main features of Smarter Contact that made it one of the top choices of many real estate professionals.
As mentioned, Smarter Contact is primarily an SMS marketing and automation platform. Through this feature, every real estate professional can build drip campaigns that can convert leads into clients with almost no manual interventions.
So why is Smarter Contact's text message marketing super effective? First off, you can set rules on the platform for how you want to manage your contacts based on how they act. For instance, when a contact replies or calls you back, you can send an automatic message to them without any effort needed from your end.
You can also select the dates for when you want to send SMS or start your marketing campaign. What's more, you can make different SMS messages based on the available templates and send them on rotation.
Exporting contacts to your database is also super easy. You can choose whether to export all contacts, sent contacts, those who responded, unresponded, carrier blocked, delivered, undelivered, and unsent. Meanwhile, if you have imported contacts from your database, you can add them to different contact groups based on certain criteria so all your prospects are organized.
If you want to send thousands of messages all at once, you may do so using Smarter Contact.
Ringless voicemail is another feature of Smarter Contact that many real estate professionals are loving. This feature can help scale your lead outreach without spending much.
Ultimately, through the ringless voicemail feature, Smarter Contact will deliver pre-recorded voice mails to your leads without you or your client picking up the phone. In other words, it removes the need for a dialer. You can use this feature to connect to new contacts, give updates to your leads, and get in touch with your favorite clients.
Not only is the ringless voicemail cost-effective, it is also time efficient and has a high response rate similar to text message marketing.
To further accelerate your lead conversion and help you manage tasks, you may use Smarter Contact's built-in CRM that comes with lead management prospecting tools. This feature can aid you in strengthening customer relationships, pulling leads from real estate listings, and streamlining your business processes at the same time.
To use Smarter Contact's CRM, all you have to do is upload your list of leads. After which, you can label them or categorize them depending on whatever criteria you want. You may also filter and remove duplicates if you want. Through this CRM, managing the contacts you want to send an SMS or ringless voicemail to becomes much easier.
If you are unsure whether your contacts have up-to-date information, you may want to use Smarter Contact's skiptracing feature. Doing this would help you save time and effort especially if you are text blasting or sending ringless voicemails.
Smarter Contact's skip-tracing feature has a 98% hit rate. It can provide you with a customer's accurate contact information in just a few minutes pulling from public databases as well as major credit bureaus. They also separate landline and mobile phone numbers, unlike other skiptracers.
To use the skip tracing feature, all you have to do is upload a list of contacts which includes a name or an address on their user friendly interface. After the contacts have been skiptraced, you can then start your custom SMS campaigns to capture hot leads.
Another great thing about SmarterContact is that it can be integrated into other real estate platforms or software you are using to automate your workflow.
Integrating is super easy and you won't have to hire any developer to do the job. Some of the software and platform Smarter Contact integrates with are Zapier, REISift, and Hubspot.
Unlike other text message marketing platforms, Smarter Contact provides you with an analysis report of your SMS campaign performance so you can plan your next moves accordingly. To be specific, their detailed reporting system would provide you data for the success rate of each SMS template and campaign.
You get to see the total number of SMS you sent, the number of SMS you received, the delivery rate, response rate, carrier block rate, and of course, your closed deals.
Through Smarter Contact, your campaigns can be customized according to different criteria. For example, you may choose to send messages or SMS in batches, control their frequency, and when they will be fired. You can also choose from different templates so thinking of a message on your own won't be that taxing.
No need to use a third-party calendar when using Smarter Contact. They have a built-in calendar you can use to organize your campaigns. You can use it to create schedule campaigns broadcast and set reminders on when to contact your leads.
You can also use the calendar to schedule events. Just input the meeting title, contact, date, and short description.
Despite being a highly rated text message marketing platform, Smarter Contact may still not be for every real estate professional. To assess whether this platform is worth the investment, let's check out its pros and cons.
Using Smarter Contact is fairly easy. First off, you need to sign up for an account and choose any of their plans. Once you're all set up, you may want to import your contacts from the previous CRM you are using and organize them using the Smarter Contact platform. From the main messenger page, you can send SMS to your contacts.
Of course, building automated SMS campaigns through Smarter Contact is super easy. They have pre-build rich messaging templates which lessen your time and effort making campaigns. You can also schedule when these messages will be sent to your contacts. Just ask their support team how.
This amazing platform has an easy-to-use interface so no matter what your goal is for using it — sending a text blast, leaving a ringless voicemail, skip tracing, etc., the learning curve is not super steep.
If you've used Smarter Contact but aren't satisfied with the results of your SMS campaigns, you may want to look into other SMS marketing platforms! We've listed the top 10 alternatives below.
Click Send is a powerful web platform that provides realtors with a two-way communication solution (combine messaging channels) that they can use to contact leads and their business staff. You can use this platform to send SMS with attachments as well as MMS.
This automates replies so you have more time growing your real estate business. To further grow your SMS database, you can also add SMS keywords on your sale signs and other advertising forms.
Textedly is another favorite SMS marketing software of both realtors and real estate investors.
This platform offers over 40 features including mass and bulk texting, drip marketing campaigns, auto replies, automated conversations, text business reviews, text to pay, and more. Just like Smarter Contact, you can use this platform to schedule a text message to unlimited contacts.
TextMagic has SMS solutions suitable for real estate investors and realtors. You can use their platform to send out messages on property details, discounts and offers, appointment reminders, and open house announcements.
Aside from using this as a realtor and investor, you can also use TextMagic to automate rental reminders so your tenants do not miss any monthly rent.
Heymarket will allow you to contact your entire customer base with a personalized message. This way, you still develop great relationships with each of them.
Some of the best features of this platform include auto-replies, custom fields and templates, and private comments. It can also be integrated into all your messaging channels and popular chat apps including Instagram, Apple business chat, Whatsapp, Messenger, Instagram, etc.
Similar to Smarter Contact, SimpleTexting offers a 14-day free trial for real estate professionals. You'll get access to all the features of their plans and get support 7 days a week.
Moreover, they offer 2-way messaging and scheduling mass text messages if you have a lot of contacts you want to reach. You also get to enjoy toll-free texting, landline texting, and shortcodes.
Launch Control is an all-in-one marketing platform for real estate professionals. This platform is TCPA-compliant and uses a proprietary routing algorithm.
Moreover, it has an all-in-one messaging dashboard, mobile text alerts, local phone numbers, drip campaigns, and one click podio rush. Moreover, it also has analytics and KPI dashboards so you can track the effectiveness of your targeted campaigns.
DealMachine is ultimately a driving for dollars application. However, it has an SMS marketing feature that allows you to send your target leads an SMS while driving for dollars.
Put more simply, using their driving for dollars app, you can check out properties in the neighborhood that are going on sale. Then, you can pull the contact information of the property owner using the app and text them using the same platform.
An advantage of Lead Sherpa SMS over Smarter Contact is that it automatically skips the numbers of TPCI litigators. This SMS tool is also vetted by TPCI attorneys regularly and is not doing any robo-texting.
Moreover, Lead Sherpa also has a skip tracing feature you can use to ensure that you're sending SMS to correct contacts.
REI Blackbook can help you send text blasts or broadcast to all your real estate contacts. This is one of the actions you can do for marketing through their platform along with email blast and ringless voicemail blast.
You can send this text blast at a certain time through their scheduling function. REI Blackbook's SMS marketing feature may be pretty basic but it still has a high return rate.
TextSanity is another platform that can aid you in blast texting your leads. It can text from your computer, schedule your messages in advance, use webforms to get more marketing opt-ins, text message keywords, and collect data points using only text messages.
Note, however, that the message credit would depend on the length of your message and if you use any special characters.
The best CRM for SMS marketing would depend on your business needs. But there are a lot of CRM that already have an SMS marketing feature. One of which is Smarter Contact.
Smarter Contact is primarily an SMS marketing platform but it also has a built-in CRM that you can use to manage your leads. It can also be integrated easily into other CRMs.
It is legal to send text blasts as a real estate agent or real estate investor so long as you have the permission of the contacts you are texting. Text blasting without consent is punishable by law. The three types of consent in text messaging as a real estate agent include implied, express, and express written.
Implied consent means your contact texted you first, express consent means you are given permission to express yourself, while express written consent means the contact signed something or gave you written permission to text them.
Real estate agents typically use SMS services to follow up on potential leads or reply to inquiries. SMS marketing can be considered a highly effective marketing technique for real estate agents. Through this method, they’ll be able to generate leads and close more deals.
Smarter Contact is one of the best SMS marketing platforms for real estate investors and it’s easy to see why. It has an auto-reply function and lots of pre-built text campaigns you can use. Moreover, it has a built-in all-in-one CRM so it makes managing your leads a lot easier.
If you've tried every real estate marketing strategy and have yet to see impressive results, Smarter Contact may just be what you need. Nevertheless, if you are not into SMS marketing, why not buy leads instead and skip the whole marketing process.
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