The National Association of Realtors has reported that 93% of real estate professionals favor communicating with clients through text messages rather than phone calls and email. This raises the question of why text messaging is such an effective method for realtors and investors.
This blog will explain the benefits of text marketing for real estate investors and the best apps for text blasting.
Text message marketing is a highly effective and cost-efficient method for reaching potential customers and nurturing new leads in the real estate industry. Short, well-crafted texts that convey the correct message and tone can help establish trust and authority in building relationships.
Text message marketing can be integrated into your real estate business in various ways. Here are a few simple ideas to help you get started:
You can use SMS texts as a convenient way to arrange appointments. Use a real estate CRM with text messaging to send automatic reminders to clients to confirm, cancel, or change their appointments if necessary.
Automate text messages to your contact lists to inform them of new listings or any real estate offer in their location, price changes, open houses, and recently sold properties.
Short codes are five- to six-digit phone numbers that people can text to get information about a specific property. Use these short codes on your print marketing materials, like open house signs, flyers, and listing magazines, to allow people to reach out for property information.
Some apps allow you to send personalized text message invitations for your events, automatically send reminders and track RSVPs.
Clients are 134% more likely to respond to a text message than to an email.
This is partly because people spend much time on their mobile phones, and texting allows real estate agents to reach prospects quickly and easily without disrupting their online activities.
For example, sending an open house invitation or following up on leads via text message allows for faster delivery and conveys a sense of urgency that prompts a timely response. This ensures clients can view new listings or promotions within a few minutes.
Text messaging also has a lower entry barrier than other communication channels.
For example, to avoid unsolicited emails, people use spam filtering tools, which may explain why spam emails accounted for 45% of emails in December 2021.
In contrast, text messaging has fewer barriers, as you have direct access to customers when they opt-in on your website or online form.
Text messaging streamlines lead generation by allowing real estate agents to automate custom responses based on a keyword for specific events or listings, collect client data, send reminders, and communicate with multiple clients at once.
Go High Level has powerful SMS services that can help you reach motivated sellers and interested buyers by sending text blasts to your contacts.
With Go High Level, you can also record and track all incoming texts, making it easy to manage customer relationships.
One of the most impressive features of Go High Level is its ability to send bulk SMS to a large number of contacts at once. This allows you to reach a wider audience and provide property info to interested buyers.
The platform also has built-in artificial intelligence that can understand the user's preferences and generate human-like responses to incoming messages based on a keyword.
REI BlackBook is a CRM tool designed for real estate marketing and investing. It allows real estate agents to manage their leads and promote listings easily. It integrates seamlessly with the user's website and phone system, automatically creating a record for every new lead generated.
One of the standout features of REI BlackBook is its visual workflow builder, which helps agents build customer experiences that close more deals.
With the help of automation, agents can create a lead nurture program that ensures leads receive personalized follow-up via SMS texting, email, or ringless voicemail.
REI BlackBook also has an advanced tagging feature that allows agents to sort and segment out specific groups of contacts they are targeting, making it easy to promote listings to the right audience.
Prospect Boss is an SMS for real estate marketing tool that starts at only $0.01 per credit. This makes it an easy and budget-friendly option for any real estate investing business to add to their daily routine.
Prospect Boss is also flexible, providing an SMS service already within the dialer, making it easy for businesses to send texts to leads while talking to them. This can be an effective way to help clients buy more properties and close more real estate deals.
Prospect Boss also offers a feature of adding emojis and hyperlinks to any message at no extra cost. This will add a personal touch to their messages and make them more engaging for clients.
Prospect Boss offers a variety of monthly plans, starting as low as $10 per month.
DealMachine's text marketing for realtors is an efficient tool for investors and real estate professionals to reach leads quickly and comply with regulations.
The software offers TCPA compliance, high deliverability, and the ability to send text blasts and appointment reminders.
DealMachine also has a skip tracing feature to quickly obtain property owner information and an ROI tracker for real-time returns on investments.
With its seamless integration and mobile interface, DealMachine's SMS Marketing engine is a valuable asset for any real estate investing business.
Smarter Contact is an SMS marketing solution that helps investors and professionals reach their potential customers by sending bulk sms with just a few clicks.
The platform is user-friendly and designed to be simple, efficient, and deliver results. One of its key features is its advanced skip-tracing capability, which allows users to find the right leads and reach them with high hit rates.
It also has pre-built texting campaigns that can be used to follow up with clients automatically, saving time and increasing response rates.
The platform has high delivery rates and an easy-to-use interface. You can import contacts, manage user lists and do quality text blasting to over 100+ countries and 500+ mobile networks on the same day.
Launch Control is a great option for investors looking to save time, improve response rates and increase the effectiveness of their SMS marketing efforts.
One of the standout features of this platform is its automation capabilities. Users can send out 300 text messages a day. It has a feature called spinner tokens, which gives you multiple variations of your initial first message for higher deliverability rates.
The platform also tells you what keywords not to use, which takes the guesswork out of deciding what words not to use and helps to increase deliverability rates.
GoForClose is a powerful real estate SMS tool designed to help investors build motivated seller lists, perform multi-tiered skip tracing, and target their marketing efforts.
With the help of a specialized team of Inside Sales Agents (ISAs), GoForClose can help you generate leads through SMS, ringless voicemail, email, and cold calling.
With the best dialing systems customized for investors, GoForClose ensures that all messages are delivered without getting flagged as unsolicited.
The platform is built on proprietary software and data, with over 150 million properties and hundreds of data points per property, allowing machine learning to assess leads who are most likely to sell soon.
Textedly is a real estate text messaging software that provides businesses with various SMS tools to help them reach their target market.
One of the main features of Textedly is its ability to send messages in bulk and auto-reply to customer messages. This allows investors to respond to customer inquiries quickly and efficiently without needing manual intervention.
The software also includes a scheduling feature. It allows investors to schedule text messages to be sent later, ensuring that messages are delivered to customers at the right time.
It also enables users to send long messages that exceed the standard limit of 160 words, making it a great choice for businesses that want to provide more detailed information to their customers.
Lead Sherpa is a text message marketing platform designed for real estate investors. It helps them send personalized and customized SMS text at scale while staying compliant with TCPA laws.
To create a new SMS campaign, investors go to the Campaigns tab and fill in the required details. You'll also have the capability to push leads to their CRM via Zapier or Podio.
Lead Sherpa offers a 14-data point skip trace feature that helps to find thousands of property sellers in seconds. Sign up for a free trial to try it out.
Text blasting for real estate is a powerful marketing tool that can help you reach your target audience quickly and effectively.
Whether you're looking for a platform with advanced skip tracing capabilities, automated lead management, or a user-friendly interface, SMS services can help you achieve your real estate investing goals.
And if you're looking for quality leads, you've come to the right place. Property Leads provides high-quality, verified leads on properties all over the country.
Fill out the form below, and get your leads flowing and your business booming.