While real estate wholesaling is believed to be the easiest real estate investing strategy, you still need to put in a lot of work, especially in scouting for properties, converting leads to sellers, and searching for buyers.
To help you accomplish both difficult and mundane tasks in real estate wholesaling, use customer relationship management (CRM) software. Some of the best ones are Go High Level, REI Blackbook, ProspectBoss, Pipedrive, REISimpli, Zoho, ihomefinder, Real Geeks, InvestorFuse, Podio, and FreedomSoft.
CRM for wholesale real estate can help automate your business, track the tasks you completed, systemize your daily operations, and even improve your outreach. If you're ready to learn more, check out the rest of this blog!
A wholesale customer relationship management (CRM) system is a cloud-based platform or software that can streamline a wholesaling business through centralizing customer communication and sales marketing.
The features of a CRM solution vary depending on the software but typically, it can track completed tasks and keep records of your real estate leads as well as deals.
Not using a CRM solution for your wholesaling business means losing a lot of deals and wasting money on other marketing strategies that don't really work.
Software and cloud-based CRM for wholesale real estate help you build and maintain customer relationships which is the core of wholesaling.
Remember that people will always seek you out for assistance in their real estate needs. You would only be able to stay on top of everything and give everyone equal attention if you're using a CRM solution.
The price of paid CRM for wholesale real estate typically falls between $12 and $15 per user on a monthly basis. This may either be software or cloud-based. For larger businesses with advanced packages, the rate is around $50 to $150 per user.
Meanwhile, there are also highly advanced CRM systems that charge $300 per user monthly.
Of course, most CRM for wholesale real estate offers free plans. But the features are very restricted and the property data storage is limited.
If you want to grow your wholesaling business, the free version is not recommended.
There are countless CRM for wholesale real estate out there that you can use. You would have to use a few to see which fits your business better.
To help you in making a decision, here are some points to look into when choosing a CRM solution:
There's no single platform that can be tagged as the best CRM for wholesale real estate. The best CRM is always the one that suits your wholesaling needs.
To save you time from searching and testing, here are our top picks for the best CRM tools for wholesaling!
Go High Level is an all-in-one marketing platform made for marketers and agencies. It's perfect for wholesaling and other industries since it has tools to build a professional website, sales funnel, and landing pages, capturing and organizing leads, schedule appointments, and create multi-channel marketing campaigns.
Go High Level also offers Facebook and Google advertising. This is crucial for any wholesaler since the majority of potential clients these days are on social media.
You don't have to subscribe immediately to any of their plans in order to test how Go High Level works.
They offer a 14-day free trial that you can unsubscribe to if they're not a fit. But if you choose this CRM for wholesale real estate, you may opt for their Starter, Unlimited, and White Label Mobile App + Custom Zap Upgrade for more features.
REI Blackbook is specifically designed to help streamline the business of real estate investors, wholesalers, and even distribution businesses. They combine both strong lead generation tools with an efficient contact management system.
Some of the features you'll love about REI Blackbook are its wholesale CRM system that can be integrated into your website, property marketing function that promotes your property inventory and puts them in demand, and segmenting leads and advanced tagging.
REI Blackbook has three different plans you can subscribe to: Solopreneur, Small Business, and Accelerator. Solopreneur allows only one user, Small Business allows 10, and Accelerator allows 20.
If you don't want to deal with CRM for wholesale real estate that needs heavy customization, this REI Blackbook should be your top choice.
ProspectBoss is fit for small businesses that want to utilize outbound channels to engage leads.
Essentially, this is a web-based solution that uses Call Strike Technology to filter leads that disconnect, are busy, or fail to answer when called.
Through ProspectBoss, follow-ups for your leads and contacts are fully automated, including emails, sms, calls, video sms, and ringless VM.
What's more, ProspectBoss can also identify FSBO and expired listings, get a list of houses in a specific neighborhood for easy prospecting, do inventory management, and search and download community lists based on criteria you'll set.
If you're after lead segmentation and engagement of your past leads and contacts, consider ProspectBoss.
Pipedrive is currently used by over 100,000 companies including real estate wholesalers. Some of the core features of this wholesale CRM (customer relationship management) tool are the following:
Pipedrive also allows over 350+ integrations which are perfect if you're using other tools for your wholesaling business.
RESimpli is another CRM solution that needs very little customization. Instead of premium add-ons, this CRM software has pre-installed templates plus integrated services you can use to scale your wholesaling business.
Many wholesalers love RESimpli because it helps them close more deals while spending less on marketing.
It also allows them to monitor their KPIs or key performance indicators in real-time as one of its key features.
Of course, RESimpli also has a business management tool, built-in communication tools, skip tracing software, and CRM.
They also have an E-sign feature that allows users to create, store, and share documents — ideal for drafting contracts or sending documents to the whole sales teams since they have intensive data security.
Zoho CRM is built for real estate wholesaling businesses, no matter the size.
It offers cutting-edge property management, sales management, and automation to help you bring home more deals.
Some of the key features we love about Zoho are its omnichannel communication feature, built-in campaigns, third-party integrations, sales and project management, inventory management, complete customization, and self-service portals.
Zoho can also generate customer information from multiple channels such as social media, business cards, and offline campaigns and carefully track their stages until they turn into profitable opportunities.
Once a lead enters your Zoho CRM's pipeline, the assigned sales representative can be notified so they can do a follow-up. Moreover, follow-up emails can be automated.
ihomefinder is another great CRM software made solely for real estate.
It's an all-in-one marketing tool you can use to automate your business processes and find more leads.
Aside from helping you manage and sort through your previous leads, ihomefinder also has a lead aggregation feature. This means you can get leads from 30 third-party services.
Some other key features of ihomefinder that you might find useful for your wholesaling business are its advanced lead and task management, website traffic boosting, IDX configuration, lead import, and website development.
You'll also have access to a mobile real estate app so you can monitor the activity of potential customers or leads wherever you are.
Real Geeks is a CRM software you can use to save time and maximize your ROI.
Similar to the CRM systems on this list, Real Geeks also allows you to optimize your wholesaling workflow, track lead activity, streamline customer interactions, and create an optimized sales website.
But what stands out the most about Real Geeks is that they have a property valuation tool that you can use to gather leads.
No other software from this list has this feature at the moment.
Put simply, users utilize the tool to find out their home's value and they are asked to sign up to see the results.
The data they'll input can then be converted to leads.
Some other features we love are their automated email marketing drip, SMS autoresponders, market reports, and Facebook tool.
InvestorFuse is CRM software focused on lead management and follow-up. It works following an action-based system, so it's fairly easy to utilize, especially for small wholesaling businesses.
Unlike a traditional CRM for wholesalers, InvestorFuse employs a more radical approach.
First, you have to integrate all other systems and sales marketing tools you're using into InvestorFuse, so your leads are captured.
You can then use the Group feature to segment leads from the most important to the least.
Following up using InvestorFuse is also super easy. It is fully automated, so you are ensured that no lead is dropped in the process.
Your team will also be updated which are on their to-contact list, so they don't remain idle.
Podio is a cloud-based CRM software that lets you create certain functionalities using their apps. They offer hundreds of apps that you can utilize for customer relationship management.
Some of the best things about Podio are its flexible and customizable features, high-quality communication system, inventory management, sales automation, workflow automation, business process consolidation in a central location, and app store.
Podio also offers a free version so you can test out if their system works for your business.
Should you decide to continue using their tools, you can either avail of their Basic, Plus, or Premium plans. All of these plans allow an unlimited number of users.
FreedomSoft is ideal for wholesalers who are looking for a particular CRM software that can aid lead generation.
This system allows access to millions of records on vacant and distressed properties all over the country.
In other words, it makes finding qualified prospects easier. through a list builder.
If you want to track your key performance indicators as well as your lead conversion, you can also use FreedomSoft.
They also have a website builder in case you want to create your very first website or drive traffic into one.
Moreover, FreedomSoft's deal analysis feature lets you analyze the total cost or price quotes of the properties you're working on so you can get the most out of every deal you close.
CRM software solutions streamline sales processes and automate customer communication in a centralized location so you can build more connections and grow your business.
They're super effective in helping you find and organize leads in real estate!
However, if you don't want to deal with occasional bugs in CRM for wholesalers or you just want to generate more leads, you may want to look into other alternatives.
One of which is buying leads from pay-per-lead platforms!
Here at Property Leads, we offer highly motivated leads generated from SEO. Our leads have very little to no competition, so our conversion rates are extremely high.
Feel free to fill out our form below to start getting your wholesaling leads from us!