Even if you’re already using customer relationship management (CRM) software to manage your real estate leads, they won’t really convert into clients unless you have an effective marketing plan. Good thing, Yellow Letter HQ exists for real estate agents!
Yellow Letter is a direct mail company that offers more than what traditional mail houses can do. If you want to learn how to leverage it for your business, read the rest of this blog!
Yellow Letter HQ is a competitive direct mail company for agents and other real estate professionals located in San Diego.
Not only does this service sends your mail, but they can also create handwritten letters, postcards, and direct mail for you. Moreover, they also offer skip-tracing services, list organizers, list and leads, and returned mail.
Once you order mail from Yellow Letter HQ, you can expect it to reach the post office in just three to four days. You can also sync your Google Calendar to Yellow Letter to manage your mailing schedules.
The pricing of Yellow Letter HQ for the direct mail marketing needs depends on the type of service you need or your mail order.
But generally, the price of their letters starts at .581 cents while real handwritten letters start at $1.021. As for postcards, the price starts at .470 cents.
For their other services including skip-tracing services, list organizers, list and leads, and returned mail, you would have to consult with them directly to get a quote. Currently, they don't have a refund policy, too, so it would really require you to invest money.
To better understand how Yellow Letter HQ works and if you really need it for your business, let’s check out its features below.
The main service offered by Yellow Letter HQ is printed and handwritten yellow letters. Note that they aren’t a simple mail delivery service.
They offer lots of templates and examples you can use for your letters and they allow customization.
Their letters have a high response rate so you can use them to inquire about potential sellers or contact the inactive leads in your pipeline. They'll keep your phone ringing every day. This makes direct mail marketing significantly easier.
Moreover, aside from providing you with templates, they also offer customization of fonts, letter size, and envelope before the letters are mailed.
Similar to their letters, This San Diego based company also has templates for their postcards. As of writing, they currently have 20 templates you can use but you can also work with one of their staff to personalize a postcard.
You can choose the finish of the postcards and also make them appear as if they're handwritten. Just communicate your peg to Yellow Letter HQ and they’ll make it possible. You can also choose an envelope for when you create a postcard campaign.
When you subscribe to Yellow Letter HQ’s list organizer, you can organize your leads according to categories or criteria, remove wrong address, and more.
Essentially, this function helps make your list of leads more usable. Doing so can lead you to identify contacts that are highly motivated to sell and in need of a real estate agent.
Not all of the mails you send through Yellow Letter HQ would reach your target recipient.
If you want to identify the leads with returned mail, you can subscribe to this service to get a scanned copy of the returned mails.
You can then remove the recipients from your list. You can use list organizer for this.
If you don’t have your own mailing lists to send yellow letters to for your direct mail campaign, Yellow Letter HQ can help you with list building through their List and Leads service.
To put it simply, YLHQ will help you generate leads or mortgage brokers so you can close more deals. You can purchase this service at a discounted fee when you purchase their other services.
Aside from managing your direct mail marketing campaigns, Yellow Letters HQ can also skip trace your contacts so you get the most updated and accurate contact information of an owner which includes phone numbers, mailing address, and active email address.
Note, however, that the subscription rate or pricing of Yellow Letter HQ is only for 180 searches.
Beyond that number, you will be charged per search or records uploaded. Unlike other skip tracing services, Yellow Letter HQ charges for the contacts you upload and not the results of the search.
Even though Yellow Letter HQ is already a very competitive mailing service, it’s still not for everyone. To assess whether this San Diego-based company fits your business, check out its pros and cons below.
Yellow Letter HQ functions similarly to a shopping website. You identify the items you want to purchase (i.e., printed letters, handwritten letters, postcards) and then add them to your cart once you already have an account.
In the process of shopping for these mails, you can choose from various templates and content. In other words, you get highly personalized mail to send to your prospects. You can even choose the font, background, and envelope type.
They then deliver the letter to the post office in 3 to 4 days. However, post-delivery from the mail may take 1 to 3 days for first class and 8 to 15 days for standard services. Each letter has a live stamp except for the post cards.
As for the payment methods, you can use a credit card and ACH. Your payment information can be stored in your account so you can easily check out your orders. No wonder why they are tagged as a super easy to use service.
Aside from Yellow Letter HQ, there are other direct mail marketing services that many real estate agents and investors find useful for their campaign. You can check them out below!
Similar to Yellow Letter HQ, YellowLetters.com offers letter and postcard templates you can choose from. But they also customize depending on your needs.
What’s great about this service is that they use the USPS NCOA link database for the addresses of the mailed letters to avoid returned mail.
There is no minimum order in this service and you can track your letters and postcards easily.
Go Big Yellow Letter is not only for real estate agents but also real estate investors.
They are not subscription-based and they offer hundreds of templates. For their postcards, they are in full color and have heavy card stock.
A unique feature of this mailing service is that they can add a photo of the property from Google Street View to the postcard or mail you’ll send. This is so it looks more professional and personalized.
ProspectsPLUS is a highly-rated direct mail marketing service in Google, Facebook, and Reseller Ratings.
The great thing about ProspectsPLUS is that it has a market dominator program that sends direct mail to your target areas automatically. You only have to specify your target market by geography, niche, property type, and lifestyle.
Although UPrinting doesn’t have dedicated templates for real estate agents and real estate in general, it is still considered one of the best mailing services to date. Thanks to its user-friendly editor and other great things!
Moreover, UPrinting sends a free sample kit to its clients so they can preview the quality of the letters and postcards they send. Aside from letters and postcards, UPrinting also prints and sends customizable business cards, flyers, and brochures.
Unlike Yellow Letter HQ, VistaPrint only offers templates for real estate postcards. In other words, if you want to send direct mail through this service, you have to draft it on your own.
Nevertheless, they still offer a lot of direct mail marketing materials, like business cards, brochures, signs, and more.
If you are looking for a good direct mail company to take care of the DMM of your business, Yellow Letter HQ is definitely worth giving a shot at. This service offers lots of unique templates you can personalize depending on your needs. They also offer extra services like skip tracing and list organizers.
Yellow Letter HQ is, without a doubt, a very effective way to turn your prospects into clients. However, if you are still in need of more leads and want to get them fast, you might also want to consider buying leads from pay-per-lead platforms.
Here at Property Leads, we’ll help you close more deals by providing you with the hottest seller leads in your target area. All our leads are generated from SEO and they are sold exclusively so you’re guaranteed less to no competition.
Fill out our form below and find out for yourself why we are one of the best lead providers in the country!
30 N Gould St Ste N
Sheridan, WY 82801
(207) 309-3949
sales@propertyleads.com
