Best CRM For Real Estate [Top Real Estate CRM's]

Published on August 1, 2023

Best CRM For Real Estate

In the dynamic landscape of real estate, maintaining fruitful relationships with clients is the key to success. However, managing these connections manually can be an overwhelming task, even for the most organized professionals. That's where Customer Relationship Management (CRM) systems come into play, streamlining every client interaction and enabling real estate professionals to keep their finger on the pulse of their business.

But with a plethora of options available, how do you pinpoint the one that best suits your needs? This blog post endeavors to explore the top real estate CRMs, their unique features, and how they can reshape your business for the better.

Whether you're a solo realtor aiming for efficiency or a bustling agency seeking scalability, let's dive into the technological realm of CRMs and discover the game-changing tool tailored to your business model. Buckle up for a deep dive into the realm of real estate CRM software.

What are CRMs?

What are CRMs?

In an ever-evolving digital world, CRM systems - an abbreviation for Customer Relationship Management systems - have become a staple for businesses of all sizes. Essentially, CRM software is a suite of applications designed to help businesses manage their customer relationships, interactions, and data.

In the realm of real estate, this can include a wide range of functions, such as managing contact details, tracking interactions with potential and existing clients, automating marketing campaigns, and managing tasks. More comprehensive CRMs can even incorporate lead management and nurturing, transaction management tools, sales pipeline management, and phone calls.

The main purpose of a CRM is to centralize customer data and provide a holistic view of customer interactions across different touchpoints. It enables businesses to track and analyze customer interactions, capture important details and preferences, and manage customer-related tasks and activities. CRMs facilitate effective customer engagement and support decision-making by providing valuable insights into customer behavior, preferences, and history.

Importance of CRM in the Real Estate Industry

The real estate industry is a high-stakes arena where the sales process heavily relies on cultivating strong customer relationships and managing leads effectively. Whether you are a real estate wholesaler or a real estate agent serving residential customers, a real estate team handling multiple property types, or a commercial real estate agency, leveraging a real estate CRM can help you gain a competitive edge.

CRMs tailored specifically for the real estate industry – what we refer to as real estate CRMs or real estate specific CRMs – offer tailored tools and features that address the unique needs of real estate professionals. These include lead generation tools, transaction management features, and marketing automation tools specifically designed to boost agent performance, generate leads, and close more deals.

Benefits of Using CRM for Real Estate Professionals

Benefits of Using CRM for Real Estate Professionals

1. Enhanced Lead Generation and Management

Real estate is a competitive industry, and the ability to generate and manage leads can make a significant difference. With a great real estate CRM, real estate agents can streamline their lead generation efforts, utilize lead generation services, effectively capture and route leads, and manage these leads through a well-defined sales process.

2. Streamlined Task Management

CRM tools assist real estate professionals in managing tasks related to client communications, sales meetings, follow-ups, and more. By taking care of such time-consuming yet essential tasks, Real estate CRM systems free up agents to focus on what they do best – selling properties.

3. Superior Sales Pipeline Management

Whether you're a lone real estate agent or part of a larger team, tracking potential deals is vital. Real estate CRM systems offer robust sales pipeline management features, helping you monitor every stage of the sales process and make data-driven decisions.

4. Bolstered Team Collaboration

Real estate teams often need to collaborate to close deals successfully. Real estate CRMs come with team management tools that enhance team collaboration, providing a centralized platform for all communications, task allocation, and progress tracking.

5. Advanced Client Management

The heart of the real estate business lies in nurturing and maintaining customer relationships. A CRM for real estate can help manage and nurture these customer relationships, ensuring high levels of customer satisfaction and loyalty, which are crucial for recurring business and referrals.

Key Features to Look for in a Real Estate CRM

Key Features to Look for in a Real Estate CRM

1. Contact Management

The best CRM for real estate should be capable of storing all the contact details of your leads and clients, allowing you to segment these contacts for targeted marketing campaigns. The CRM software should also enable you to update and access these contact details easily, ensuring all communications are timely and relevant.

2. Lead Generation and Nurturing

The real estate CRM software should support integration with lead generation services and offer advanced tools for lead routing and nurturing. It should aid in converting leads into clients by tracking interactions and offering insights for personalized communications.

3. Sales Process Automation

Automating repetitive tasks can increase productivity and efficiency. The CRM should automate elements of the sales process, from follow-up emails to tracking phone calls, freeing up your time to focus on closing deals and growing your real estate business.

4. Third-Party Integrations

The CRM software should seamlessly integrate with third-party tools, such as Zillow Premier Agent CRM, marketing automation platforms, and other real estate platforms. This will enhance its functionality and streamline your workflow by ensuring all necessary tools are accessible from a single platform.

5. Comprehensive Customer Support

The CRM vendor should offer comprehensive customer support to help you resolve any issues and make the most out of the CRM system. Whether you have questions about utilizing specific features or you encounter technical issues, having reliable support ensures minimal disruption to your business operations.

Choosing the Right CRM for Your Real Estate Business

When it comes to selecting the right CRM for your real estate business, understanding the specific needs of your organization and aligning those with the right CRM tools is essential. Whether you are a standalone agent, part of a team, run an agency, or are involved in commercial real estate, different CRMs will serve you best.

For Individual Real Estate Agents:

Individual real estate agents need a straightforward, cost-effective CRM. In this regard, Zoho CRM is often a prime choice. Its core features include lead management, contact management, and marketing automation, addressing the primary needs of most real estate agents.

For Real Estate Teams:

For real estate teams handling multiple property types or large volumes of properties, CRMs with robust features like team management tools, lead routing, and comprehensive reporting to monitor agent performance are crucial. Wise Agent and Real Geeks offer these capabilities, making them suitable for team settings.

For Real Estate Agencies:

Larger real estate businesses, including real estate agencies and commercial real estate agents, typically require a more powerful real estate CRM. Such CRMs can handle high volumes of customer data, integrate with various marketing automation tools, and transaction management tools. For such needs, Zillow Premier Agent CRM and Market Leader often stand out as suitable choices.

For Real Estate Investors:

CRMs for real estate investors should offer robust investment tools, features for capturing investor interest through web forms, lead nurturing to keep investors engaged, and pipeline management to manage potential deals.

The best CRM for real estate is not a one-size-fits-all solution. It's a system that aligns with your unique needs, fits within your budget, and can grow as your business grows. Therefore, understanding the real estate CRM cost and potential return on investment is vital when making a choice. The right real estate CRM software will help you cultivate customer relationships, streamline your sales process, and ultimately drive your business growth.

What Is the Best Real Estate CRM: 14 Best Real Estate CRM

1. HubSpot

1. HubSpot

HubSpot is a leading platform that offers customer relationship management (CRM) tools specifically designed for the real estate industry. It caters to the needs of real estate agents, professionals, and businesses by providing a comprehensive suite of features to streamline operations and drive growth.

In the fast-paced and competitive real estate industry, managing relationships and leads effectively is crucial. HubSpot's CRM tools provide real estate agents with the necessary tools to track and organize their contacts and leads in one centralized platform.

This enables agents to stay on top of their interactions, manage tasks efficiently, and nurture leads throughout the sales process. The intuitive interface and robust functionality of HubSpot's CRM make it an indispensable tool for real estate professionals.

As a real estate platform, HubSpot goes beyond traditional CRM capabilities by offering a range of features specifically tailored to the industry. Its content management system (CMS) empowers real estate businesses to create and manage compelling content, including blogs, social media posts, and email marketing campaigns.

This content-driven approach enhances brand visibility, educates potential clients, and generates leads. With drag-and-drop page editing, SEO tools, and website hosting, HubSpot's CMS provides a comprehensive solution for real estate professionals looking to establish a strong online presence.

hubspot crm website

Furthermore, HubSpot's Marketing Hub complements content marketing efforts by attracting and nurturing leads through various channels. Real estate agents can leverage social media, advertising platforms like Google Ads and Facebook Ads, and email marketing campaigns to reach a wider audience and drive conversions. The Marketing Hub offers extensive tools for social media management, advertising, blogging, and email marketing, empowering real estate professionals to create targeted and impactful marketing campaigns.

HubSpot understands the unique needs of the real estate industry and offers customizable packages for real estate businesses. From small agencies to large brokerages, HubSpot provides tailored solutions that fit specific requirements and budgets. Real estate agents and businesses can choose the combination of hubs and services that best align with their goals and objectives.

Overall, HubSpot is a powerful real estate platform that offers customer relationship management tools specifically designed for the industry. It provides real estate agents and professionals with the means to effectively manage relationships, generate leads, and execute targeted marketing campaigns. With its comprehensive suite of features, HubSpot is a valuable resource for real estate businesses looking to streamline operations, enhance their online presence, and achieve growth in a competitive market.

2. Zillow Premier Agent CRM

2. Zillow Premier Agent CRM

Zillow Premier Agent CRM is the ultimate solution for real estate professionals seeking the best real estate CRM software. With its comprehensive set of features and marketing automation tools, it excels in generating and capturing leads while efficiently managing contacts.

As a real estate CRM, Zillow Premier Agent CRM offers agents the ability to streamline lead generation. Through its integration with Zillow, agents can easily capture leads when potential clients inquire about properties. The platform automatically sends lead details and property information directly to the agent's inbox, ensuring prompt follow-up.

Managing contacts becomes a breeze with Zillow Premier Agent CRM. Agents have a centralized hub to track and organize their leads' interactions. They can view the homes leads have searched for, viewed, and saved, gaining valuable insights into their preferences and needs. The real estate CRM also enables direct text messaging within the app, facilitating seamless communication and engagement.

Zillow Premier Agent CRM website

What sets Zillow Premier Agent CRM apart is its marketing automation tools. Agents can automate their advertising efforts by purchasing a share of voice in specific ZIP codes. Zillow then takes care of advertising on behalf of the agent, featuring their image and contact information on relevant listings and the Agent Finder page. This not only generates visibility but also attracts potential clients actively searching for properties.

The software's focus on lead generation and contact management is further enhanced by its integration with 37 other lead applications. This integration allows agents to consolidate their leads from various sources, simplifying workflows and saving time.

In summary, Zillow Premier Agent CRM stands out as the best real estate CRM software available. Its marketing automation tools empower agents to generate and capture leads effortlessly. With its user-friendly interface and robust contact management features, real estate professionals can efficiently manage their contacts and nurture client relationships. If you're looking for a real estate CRM that excels in generating leads, capturing leads, and managing contacts, Zillow Premier Agent CRM is the top choice.

3. Real Geeks

3. Real Geeks

Real Geeks is undeniably one of the best real estate CRMs available in the market today. This comprehensive sales and marketing solution is specifically designed to cater to the needs of real estate professionals. With its wide range of features and tools, Real Geeks simplifies the process of managing real estate leads and implementing effective marketing strategies.

One of the standout features of Real Geeks is its CRM, which includes all the essential components required by real estate agents. Lead activity tracking allows agents to monitor and analyze the interactions of potential clients, enabling them to better understand their needs and preferences. The CRM also facilitates email marketing, segmentation, lead statuses, and follow-up reminders, ensuring that no lead falls through the cracks. By streamlining these processes, Real Geeks enables agents to focus their efforts on nurturing valuable leads and closing deals.

Furthermore, Real Geeks goes beyond traditional CRMs by providing an all-in-one solution that encompasses website development and online marketing tools. Real estate agents no longer need to create websites or landing pages from scratch; they can simply choose from a range of templates and customize them in a matter of hours. This saves agents valuable time and effort, allowing them to quickly establish a professional online presence.

real geeks crm system website

Real Geeks also understands the importance of lead generation in the real estate industry. With its built-in online marketing tools, such as IDX websites, lead generation landing pages, and Facebook and Google ad management, agents can maximize their reach and generate a steady stream of buyer and seller leads. The integration of these tools with the CRM ensures that leads are seamlessly captured and tracked, enabling agents to prioritize and focus on the most promising opportunities.

In addition to its impressive features, Real Geeks offers a comprehensive support center, mobile apps for on-the-go CRM management, and third-party integrations for seamless workflow. With pricing starting at $299 per month, Real Geeks provides excellent value for the features and capabilities it offers.

In conclusion, Real Geeks stands out as a top-tier real estate CRM built specifically for the unique needs of real estate professionals. Its robust CRM features, combined with its website development and online marketing tools, make it an all-in-one solution that empowers agents to efficiently manage leads, implement effective marketing strategies, and grow their business.

4. Market Lender

4. Market Lender

Market Leader is a comprehensive platform that equips real estate agents and teams with the necessary tools to streamline the selling process. With a range of agent tools, it empowers users to generate leads and convert them into long-term customers. What sets Market Leader apart is its commitment to providing extensive product support and training sessions, ensuring agents can fully optimize the platform's capabilities.

One of the key advantages of Market Leader is its fully functioning CRM, which offers a plethora of automation possibilities. Agents can efficiently manage their client relationships, automate text and email alerts, and even set up automated listing alerts for their clients. These features enable agents to stay connected with their leads and provide timely updates, enhancing customer satisfaction and engagement.

Another standout feature is the ability to construct an IDX website through Market Leader. This feature allows agents to showcase their listings and capture leads directly from their website. By integrating lead capture forms and optimizing the website for search engines, agents can expand their online presence and attract potential buyers and sellers.

market lender crm

Market Leader also excels in terms of user interface design. The backend of the platform is clean and user-friendly, making it easy for agents to navigate and utilize its various features. Additionally, when prospects visit an agent's website, they receive text notifications, further enhancing the lead conversion process by enabling immediate communication and engagement.

Furthermore, Market Leader's dedication to ease of use, support, and setup is commendable. Although there may be a learning curve associated with mastering the marketing automation functions, the platform offers substantial training resources and assistance. Agents can take advantage of the provided training sessions to gain a comprehensive understanding of the platform's capabilities, ensuring they can maximize its potential to drive success in their real estate business.

5. Wise Agent

5. Wise Agent

Wise Agent is a leading real estate CRM (Customer Relationship Management) software that has garnered recognition as one of the best CRMs for realtors. What sets Wise Agent apart is its tailored approach to meet the specific needs of real estate professionals. Designed exclusively for the real estate industry, it offers a comprehensive suite of tools and features to streamline workflow and enhance productivity.

At the core of Wise Agent's functionality lies its robust transaction management capabilities. Real estate agents can efficiently manage their property listings, store important documents, track commission reports, and maintain a list of lockboxes. This feature empowers agents to stay organized and focused on closing deals seamlessly.

Furthermore, Wise Agent excels in lead nurturing, an essential aspect of real estate business. With customizable landing pages, direct mail, email drip campaigns, and effective contact management tools, agents can generate and nurture leads effortlessly. The software allows for automated lead management and automation, enabling agents to prioritize and stay in touch with potential clients. A/B testing features aid in optimizing lead nurturing strategies for optimal results.

wise agent crm system website

What distinguishes Wise Agent from its competitors is its dedication to providing exceptional communication tools and resources. For instance, the software offers a Gmail Chrome extension and Gmail conversations tool, recognizing that a significant portion of their customer base operates within Gmail.

This integration ensures seamless communication and enhances user experience. Despite being a smaller software company, Wise Agent offers 24/7 support and personalized onboarding, underscoring their commitment to supporting agents and facilitating efficient task management.

Wise Agent's user-friendly dashboard and platform encompass all the tools necessary for real estate agents to thrive. Additionally, the software provides valuable resources such as real estate transaction calculators, integrations, a continuing education (CE) tracker, a referral tree, accounting assistance, and even real estate newsletters for marketing purposes.

With a mobile app available, users can access their Wise Agent CRM on the go, further enhancing flexibility and accessibility.

Wise Agent offers a transparent pricing model, starting at $32 per month. Regardless of the pricing plan chosen, all features are available to users, including the ability to add up to five users at no additional cost. This approach ensures that agents have access to the full range of tools and functionalities, regardless of their billing preferences.

6. Zoho CRM

6. Zoho CRM

Zoho CRM is a feature-rich tool tailored for small businesses, particularly in the real estate industry. It offers a comprehensive set of functionalities to automate and streamline sales processes while fostering collaboration among real estate teams. With its array of products and tools, Zoho CRM stands out as a highly customizable solution in the market.

The integration capabilities of Zoho CRM set it apart from other CRM software options. Users can seamlessly integrate their CRM with various Zoho products, as well as external platforms like Google Workspace and Microsoft 365. This flexibility allows real estate businesses to tailor the CRM to their specific needs and workflows, resulting in a highly efficient and personalized system.

Zoho CRM offers a range of package options, including Zoho CRM, Zoho CRM Plus, and integration with over 80 individual software products designed specifically for the real estate industry. These products cover a wide spectrum of functionalities, such as digital signature and document management, appointment scheduling, live chat, pipeline management, social media marketing, website building, accounting, contract management, and file management. This extensive selection ensures that real estate professionals can create a tailored CRM experience by incorporating the tools that best suit their requirements.

zoho crm system website

All Zoho CRM plans come with essential features such as tasks, events, scoring rules, multiple pipelines, workflow rules, reports and analytics, social profile integrations, and customizable lists and views. Advanced features like SalesSignals, advanced customization options, team blueprints, and AI assistance for prediction, marketing, and customer support are available in upper-level plans and Zoho CRM Plus. These features empower real estate teams to optimize their sales processes, improve communication, and enhance productivity.

Zoho CRM fosters collaboration and communication within teams with its team-oriented features, including visual roadmaps, blueprint templates, and automated workflows with intelligent suggestions. The platform also consolidates client communications from various channels, such as email, SMS, and social media, into a centralized database, enabling efficient tracking and organization.

With its AI tools, Zoho CRM offers automatic suggestions and customization options to track high-priority clients, set reminders, and improve communication and processes. This AI-powered automation streamlines operations and boosts productivity for real estate professionals.

Zoho CRM provides affordable pricing options, with a foundational package starting at $0 per month. Additional support packages are available for quicker response times from customer support.

7. Copper

7. Copper

Copper is a highly intuitive CRM software designed specifically for real estate agents and teams, offering a comprehensive suite of tools and features to nurture customer relationships. What sets Copper apart from other real estate CRMs is its seamless integration with Google Workspace applications, making it a powerful all-in-one solution for managing leads, marketing, and business operations.

With Copper, real estate professionals can benefit from customizable pipelines and projects that streamline their marketing and business management processes. This allows them to efficiently generate leads, manage contacts, communicate with clients, and execute marketing campaigns, all from a single platform.

Even on its basic plan, Copper offers a range of features to facilitate sales and marketing efforts, including lead generation from social media and online forms. The software's auto-enriched profiles retrieve valuable information about potential buyers and sellers directly from their email and social media accounts, providing deeper insights into their preferences and interests.

Moreover, Copper goes beyond customer relationship management by incorporating back-office functionalities. Users can handle transaction enablement and accounting tasks within the platform, thanks to its integration capabilities with popular tools like DocuSign for contract signings and QuickBooks for bookkeeping.

copper crm website

Copper's integration with Google Workspace applications is a standout feature, allowing users to sync and collaborate seamlessly across various Google tools such as Sheets, Gmail, Docs, Calendar, Hangouts, Drive, and Studio. This tight integration ensures that real estate professionals can work efficiently without switching between different platforms, enhancing their productivity and streamlining their workflows.

Additionally, Copper provides several marketing tools to boost engagement and automate communication with clients. Users can take advantage of email templates, drip campaigns, and bulk email creation, along with customized contact alerts to ensure timely follow-ups and effective lead nurturing.

For professionals who are always on the move, Copper offers a mobile app that allows them to stay connected, manage reminders, and access contacts while on the go, ensuring that they never miss an important opportunity.

Pricing for Copper starts at $23 per month when billed annually, with three tiered plans available. The basic plan serves as an excellent starting point for realtors looking to get organized, create pipelines, and collaborate with team members. As real estate businesses grow and scale, the Professional and Business plans provide advanced features and customization options to optimize processes and maximize productivity.

8. LionDesk

8. LionDesk

LionDesk is a highly specialized customer relationship management (CRM) platform designed specifically for the real estate industry. With a strong emphasis on lead nurturing and communication, LionDesk offers a range of features to help real estate agents, teams, and brokerages effectively manage and convert leads.

One of LionDesk's standout features is its comprehensive suite of communication methods. It enables users to engage with leads through various channels, including email marketing, SMS marketing, phone calls using a power dialer, autoresponders, direct mail, and even video email and texting. This versatility allows real estate professionals to tailor their communication strategies to suit individual leads and nurture them effectively.

The AI-powered inside sales association (ISA) is another unique offering from LionDesk. This feature automates text conversations with leads over a 12-month period, ensuring consistent and personalized engagement throughout the lead nurturing process. By leveraging AI technology, LionDesk provides an efficient and scalable solution for maintaining ongoing communication with potential buyers.

liondesk crm system website

In addition to its robust communication features, LionDesk offers comprehensive contact and task management capabilities. Users can easily organize their contacts, set reminders, apply labels, and filter data to streamline their workflow. All lead sources, deals, and activities are tracked, and LionDesk provides clear and easy-to-understand reports and charts to help users monitor their performance and make data-driven decisions.

LionDesk also caters to the specific needs of real estate brokers with its broker platform. Alongside the standard CRM features, the broker platform provides tools for agent management, including activity reports and lead distribution. This allows brokerages to effectively oversee and support their agents' sales efforts.

Pricing for LionDesk starts at $39 per month and is based on a credit-based system for emails, texts, and video texts. The platform also offers additional products in its marketplace, such as landing pages, power dialers, and CRM concierge services, to further enhance users' lead generation and management capabilities.

9. IXACT Contact

9. IXACT Contact

IXACT Contact is an exceptional choice for real estate agents, particularly those who are new to the industry. This powerful CRM software offers a wide range of features and benefits that can help agents effectively manage their business and build their brand authority.

One of the standout advantages of IXACT Contact is its economical pricing structure. For agents who have recently become real estate professionals within the past 12 months, IXACT Contact offers an incredible six-month free trial with all features included. This means that new agents can access professional CRM tools at absolutely no cost, allowing them to get their businesses up and running without any financial burden.

In addition to its affordability, IXACT Contact is tailored to agents who want to leverage content marketing to establish their brand authority. The software provides a variety of tools, including website templates, direct mail features, and social media management capabilities, all designed to help agents drive attention and traffic to their businesses.

With SEO-friendly and mobile-friendly website designs, agents can generate leads through landing pages and blog posts. Furthermore, by adding IDX listings to their websites for an additional fee, agents can enhance the property search experience for their clients.

ixact contact crm website

IXACT Contact goes beyond basic CRM functionalities with its additional features. Its mobile app ensures contact management and that agents can stay connected and update their contacts in real time, even while on the go. The Keep In Touch Coach feature automates reminders for sending messages at regular intervals, as well as for birthdays and anniversaries, enabling agents to maintain strong relationships with their contacts.

The software also offers contact intelligence, allowing agents to import lead information, including birthdays, move-in history, referrals, and communication history. This valuable insight helps agents personalize their interactions and provide a more tailored experience.

Moreover, IXACT Contact includes effective lead generation tools that automatically generate and import leads from popular platforms such as Zillow, social media channels, and the agent's own website. By streamlining lead generation, agents can focus their time and energy on nurturing and converting leads into clients.

When it comes to pricing, IXACT Contact offers a single CRM package with different pricing options for month-to-month and annual contracts. Additionally, there are various service add-on options available that can increase the monthly cost depending on the specific needs of the agent.

10. CINC

10. CINC

CINC is a leading real estate CRM platform that offers a comprehensive set of tools and features designed to enhance the performance, simplicity, and convenience of real estate agents and teams. With a strong focus on automation, CINC's CRM provides agents with the necessary tools to save time and streamline their processes.

One of the standout features of CINC's CRM is its array of automated tools, including text and email campaigns. These tools are not only highly effective but also save agents valuable time by automating repetitive tasks. Furthermore, CINC's CRM seamlessly integrates with its lead generation, websites, and add-on features, creating a full-service CRM solution that covers all aspects of the real estate sales process.

The marketing platform within CINC's CRM is particularly powerful, offering lead generation capabilities and behavior-driven follow-ups through its AutoTrack feature. This ensures that leads are nurtured effectively, increasing the likelihood of conversions. The platform's IDX listings presentation also provides a seamless experience for clients, eliminating the need for agents to piece together various components.

cinc crm website

A notable feature of CINC's CRM is the provision of smart suggestions after each communication with potential or former clients. These suggestions offer valuable insights on the best approaches to convert leads successfully, empowering agents to make informed decisions and improve their conversion rates.

The CRM also includes AutoTracks, which enable agents to automate follow-ups and customize lead nurturing strategies. This feature ensures that leads are consistently engaged and helps agents re-engage with leads that may require additional attention.

CINC's ListCast is an AI tool that provides targeted and personalized recommendations to potential leads, further boosting lead conversion rates. By delivering tailored suggestions, agents can focus their efforts on qualified leads and optimize their conversion strategies.

Although there may be costs associated with CINC's subscriptions, the platform offers multiple lead sources and team management tools, which can be invaluable for busy teams looking to streamline their operations. Additionally, CINC provides a guaranteed return on investment for the first year, offering reassurance to small teams seeking to increase their lead generation, conversion, and sales.

11. Propertybase

11. Propertybase

Propertybase is a comprehensive real estate software solution that offers a range of features designed to streamline administrative duties and enhance transaction management for real estate brokers. With its back-office function, Propertybase provides a suite of tools that assist in various aspects of real estate transactions, ensuring a smoother and more efficient workflow.

One of the standout features of Propertybase is its integrated transaction management capabilities. By incorporating solutions such as e-signature, compliance support, and secure document storage, Propertybase enables brokers to handle administrative tasks with ease.

The e-signature tool allows for the quick and convenient signing of important documents, eliminating the need for physical paperwork and reducing the chances of errors or delays. Additionally, the platform provides secure document storage, ensuring that all essential files are organized and easily accessible when needed.

Furthermore, Propertybase facilitates effective communication between brokers and managers, allowing them to collaborate and address any issues or concerns prior to property closings. This feature helps minimize mistakes and ensures that transactions proceed smoothly.

propertybase crm website

The ability to access the secure intranet feature, both by agents and brokerage management, enables seamless communication and faster decision-making, ultimately enhancing the overall efficiency of the real estate business.

In addition to its transaction management capabilities, Propertybase offers several other notable features that benefit real estate brokers. The platform includes built-in website design and SEO tools, allowing brokers to create professional-looking websites and optimize their online presence.

This feature helps attract potential clients and showcase property listings effectively. Moreover, Propertybase provides marketing design tools for both print and email marketing, empowering brokers to create visually appealing and personalized marketing materials effortlessly.

12. Pipedrive

12. Pipedrive

Pipedrive is a highly regarded CRM tool that tops the list for real estate professionals, despite being a general-purpose CRM rather than industry-specific. It offers a range of features and integrations that make it an ideal choice for agents and teams in the real estate industry.

The drop-and-drag sales pipeline is one of Pipedrive's standout features. It allows users to easily track the status of their prospects and focus on those with the highest conversion potential. By organizing and prioritizing leads, agents can effectively manage interactions and transactions, ensuring that no opportunity falls through the cracks.

Pipedrive integrates with Zillow, a leading real estate lead generation website, providing easy access to valuable information for agents. It also offers document management tools, email marketing functionality, and integration with PropertyRadar for accessing public property records.

Transaction enablement is another key feature of Pipedrive, with built-in digital signature and document tracking capabilities. This streamlines the process of closing deals, reducing administrative tasks and improving efficiency.

pipedrive crm website

Pipedrive leverages AI to enhance decision-making and performance. The AI sales assistant reviews past performance data and recommends options, such as which prospects to focus on. This data-driven approach helps agents make informed decisions and improve their sales strategies.

The CRM's seamless email integration automatically links emails to contacts, deals, and prospects in the pipeline, simplifying communication and providing a comprehensive view of client interactions. Pipedrive's smart contact data tool provides valuable information about potential buyers, enabling agents to personalize their approach and increase their chances of success.

Pipedrive offers a mobile app and an online app that sync real-time data updates, providing flexibility and ensuring that users can access their information anytime, anywhere.

With a competitive starting price per user, Pipedrive is accessible to individual agents and teams of all sizes. Additionally, customer service is available 24/7 via live chat and email, ensuring that users receive prompt assistance when needed.

13. Top Producer

13. Top Producer

Top Producer CRM is widely recognized as one of the most powerful and comprehensive customer relationship management (CRM) software solutions for real estate professionals. It offers an array of features designed to streamline client management and enhance the efficiency of sales teams in the real estate industry.

One of the standout features of Top Producer CRM is its FiveStreet real estate lead management tool. This tool allows real estate agencies to seamlessly integrate buyer and seller leads from over 100 different vendors, including well-known platforms such as Zillow, Trulia, RE/MAX, and By consolidating leads into a single platform, agents can efficiently manage and nurture their leads, saving time and maximizing their conversion rates.

In addition to its robust lead management capabilities, Top Producer CRM offers a unique set of features called "X-Factors" that provide valuable 360° insights into leads. These X-Factors include syncing information from social media accounts, vocations, locations, and more. By leveraging this information, real estate professionals can gain a deeper understanding of their leads, enabling them to tailor their communication and marketing efforts for better results.

top producer crm website

Another standout feature of Top Producer CRM is its Market Snapshot functionality. This feature provides market statistics, listing updates, neighborhood trends, and more, empowering agents with up-to-date information to assist their clients in making informed decisions.

Top Producer CRM stands out from its competitors by offering seamless integration with various sources, including Zillow,, Trulia, and It allows agents to import contact lists from real estate websites and productivity programs like Gmail and Outlook, ensuring that all client information is easily accessible and consolidated in one place.

Furthermore, Top Producer CRM provides the convenience of a mobile app without the need for additional syncing. This allows agents to access their client information and manage their tasks on the go, enhancing productivity and responsiveness.

With streamlined workflows, customizable follow-up rules, and contact, calendar, and email synchronization, Top Producer CRM enables real estate professionals to efficiently manage their client interactions and stay organized. It also offers reporting capabilities for tracking planned and earned commissions, providing valuable insights into sales performance.

14. Follow Up Boss

14. Follow Up Boss

Follow Up Boss is a game-changing solution for real estate companies seeking to achieve their sales and marketing objectives. With its built-in calling, texting, and emailing capabilities, it simplifies communication and aids in lead management. Its standout feature is the smart list functionality, which automatically prioritizes warm leads likely to convert, enabling agents to focus their efforts and increase their chances of success.

The automation capabilities of Follow Up Boss go beyond standard marketing messages. Users can create rules that nurture long-term customers, follow up with active leads, and send timely messages based on triggers such as birthdays. Additionally, the system can automatically refer leads to partner firms like lenders or insurance agencies, streamlining the referral process and providing a seamless customer experience.

follow up boss crm

The mobile app offered by Follow Up Boss extends its functionality and accessibility. Agents can make calls, send messages, access lead data, and communicate with team members, all from their mobile devices. The app also includes built-in telephone facilities for easy dialing and call management, ensuring that agents never miss important opportunities, even while on the move.

Customer support is a priority for Follow Up Boss, offering assistance seven days a week via phone and email. This ensures that users can promptly resolve any issues or concerns that arise, allowing them to stay focused on their sales and marketing efforts.

Finally, Follow Up Boss features a leaderboard tool that showcases key sales performance indicators, such as closed sales and prospects created. This tool serves as a recognition platform and helps motivate agents by fostering healthy competition. It also provides valuable insights for coaching and improving agent performance.

Conclusion: Best Real Estate CRMs

Selecting the right CRM for your real estate business is akin to choosing the perfect pair of running shoes for a marathon—it may be the determining factor between enduring the miles or sprinting towards the finish line with ease. The right tool can foster productive relationships, automate time-consuming tasks, and ultimately drive your business towards unprecedented success.

However, having an efficient real estate CRM is just half the battle. To maximize its potential and secure faster closings, a steady influx of quality leads is indispensable. That's where Property Leads comes into the picture. Our platform delivers motivated seller leads right to your inbox, equipping you with the opportunity to engage, negotiate, and close deals more efficiently.

Don't just wait for success to knock at your door, invite it in! Sign up with Property Leads today and fuel your CRM with potential clients eager to convert. It's time to harness the full potential of your business. Let's supercharge your success together!

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